Trend setter: Author Sarah J Maas
Sales at Bloomsbury have soared thanks to the craze for ‘romantasy’ novels.
The trend was set by Bloomsbury’s author Sarah J Maas, whose romantic fantasy book series Throne Of Glass and A Court Of Thorns and Roses have flown off the shelves.
The publisher has also benefited from the ‘Book Tok’ phenomenon, in which social media influencers use Tik Tok to promote new books and authors.
Bloomsbury – which is best known for the Harry Potter books – is expected to report annual sales of £329 million next week. This will be a record high and double the amount it made before the pandemic.
The group was heralded as a Covid success story, cashing in as Britons locked down at home turned to books and audiobooks for comfort.