After Jurgen Klopp announced in January that he would be stepping down as Liverpool manager, he confirmed plans for a sabbatical before considering his return to football.
Now officially an ex-Reds boss following the season’s end, Klopp is relishing the early weeks of his break from the sport. However, this hasn’t prevented his agency from securing a new deal for him post-Liverpool.
Project MJK, Klopp’s management team, has revealed a partnership with global sports marketing agency SPORTFIVE, who will act as their commercial and marketing representative for the next three years.
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As part of the agreement, SPORTFIVE will focus on enhancing Klopp’s global brand presence and developing international partnerships and markets, particularly in Asia and the USA, as MJK seeks to explore new market expansion opportunities.
This deal led to the launch of a personal Instagram account for Klopp last month by Project MJK and SPORTFIVE, aiming to bring the German closer to his fans and extend his global reach. But this is just the beginning of their plans, reports the Liverpool Echo.
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“We are very excited about this partnership,” said Mike Jaggle, the managing director of MJK, after the announcement. “The industry leading experience and global infrastructure of SPORTFIVE will enable us to expand our footprint and to explore innovative opportunities outside of Germany.”
” Jurgen Klopp is the embodiment of excellence, mentoring, emotional intelligence, leadership and long-term vision,” said Philipp Hasenbein, chief operating officer at SPORTFIVE. “His values align seamlessly with ours, and we are excited to collaborate with Project MJK to enhance Jurgen’s global reach.”
In addition, Ron Wiegand, senior vice president global athlete and team marketing at SPORTFIVE expressed: “We are proud to have Project MJK and Jurgen Klopp on board with us.”
“We couldn’t be more thrilled to successfully develop Jurgen’s brand globally including social media management, media collaborations and new authentic commercial partnerships in the next years.”