You will find, in some of the country’s best postcodes, a buzz of activity has been rising in a steady crescendo.
As the British social season approaches (Ascot next week! Wimbledon! Glyndebourne!), the nation’s best designers brace themselves. The uninitiated might hear ‘best designers’ and think Burberry, Prada, et al.
The social set, however, would never dream of being so vulgar. After all, ‘money shouts, wealth whispers’ — one does not want to wear a logo-emblazoned, easily-identified design by an international fashion house.
Luckily, royal events such as the Jubilee and Coronation in the past few years have given smaller British designers the chance to prosper.
Here’s our guide to those the social elite will be calling on — and their tips on how to get their look without a Royal Enclosure bank balance.
Get the Lalage look for less
In a fashion world of overnight sensations which vanish as quickly as they appear, Lalage Beaumont is the real deal.
Cutting her teeth at Aquascutum, Mulberry and Burberry in the 80s and 90s, 2004 saw her launch her eponymous brand.
The classic elegance of her designs transcends the flightiness of high fashion, making these truly lifelong investment pieces.
What’s more, they’re not pieces you’ll see on others: many of Lalage’s fabrics are woven in only a few metres to ensure exclusivity.
The Princess of Wales is a fan of Lalage’s accessories, having been spotted carrying their Fonteyn handbag (£850).
And Lalage’s tips for looking high end on a High Street budget? ‘Massimo Dutti have good tailored pieces, and for weddings and parties in hot climates, there are some lovely prints around.’
She adds: ‘But try to avoid polyester as linens and linen mixes tend to look more expensive’.
Dress, £899, and bag, £775, lalagebeaumont.com
Linen jacket, 199, and trousers, £129, massimodutti.com
Mischevani magic
‘Following the overwhelming success of the outfits worn at the King’s Coronation, there will be a short delay in the delivery of our orders,’ Claire Mischevani’s website read this time last year.
No wonder — Pippa Middleton and the PM’s wife Akshata Murty both wore her pieces for the Coronation. Carrie Johnson, Zara Tindall and Helen Mirren are also fans. Phew!
Expert tailoring, unexpected colour palettes and luxury materials are her signatures. The Peter Pan collared, spotted Seren dress (£895) amalgamates all three of these things to elegant effect.
Claire tells us she’s impressed with the prints on the High Street this season, particularly some at Karen Millen.
High praise from arguably society’s coolest designer du jour.
Dress, £895, claire mischevani. com
Dress, £179, karenmillen.com
Hats off to Lisa Tan
Australian Lisa Tan has made the prestigious world of British millinery her own. Lisa’s sculptural designs are the young racing crowd’s go-to, particularly her signature ‘Halo’ shape, of which this season’s ‘Francesca’ hat (£980) is an incarnation.
Happily, for several seasons Lisa has designed a collection for High Street brand Coast, meaning you can get in on the couture millinery action for a fraction of the price. You heard it here first — a new collection landed last week, including a modern bow headband that’s £34.50, plus several wide-brimmed showstoppers for less than £115.
Pink headband, £34.50, coastfashion.com and lime green hat, £111.20, coastfashion.com
Fit for a princess
Safe to say Beulah founders Lady Natasha Finch and Lavinia Richards know a thing or two about event dressing.
But it’s the combination of fashion know-how with ethical mission that’s gained it such a devoted clientele — Beulah has received a UN commendation for providing employment to trafficked women in India.
Princess Beatrice, Queen Mary of Denmark and the Crown Princess of Norway are all repeat Beulah wearers. And, of course, the Princess of Wales was an early adopter back in 2011.
Rental is the best way to wear Beulah without a royal budget — Hurr (hurrcollective.com) has frocks for as little as £57 for four days.
Dress, £375, beula hlondon.com
Dress, rent from £89 (RRP £640), hurrcollective.com
Vintage Suzannah chic
Suzannah Crabb boasts a wealth of fashion industry experience — and it shows.
Taking inspiration from vintage couture, Suzannah reimagines timeless fashions in innovative fabrics that are flawlessly crafted and flatteringly cut.
Think 50s-style midi skirts and 40s-inspired tea dresses reinterpreted in unique prints and one-of-a-kind fabrics — see the gold tweed Zelda skirt (£1,990).
The Duchess of Edinburgh called upon Suzannah to create her Coronation gown, featuring handcrafted British meadow embroidery.
She also dressed her daughter Lady Louise Windsor for the occasion, and the Princess of Wales owns Suzannah’s ‘Wiggle’ dress (£2,790) in two colourways, no less.
But Suzannah understands couture is not within everyone’s reach: ‘I appreciate that the luxury sector is not a consideration for many. I tend to mix new with pre-loved finds. There are great bargains from sites like Vinted through to Vestiaire.
‘It’s very much OK to buy pre-loved for occasionwear, in fact, it is most admired.’
Jacket, £1,190, and skirt, £1,990, suzannah.com and, right, dress, £150.65 Suzannah at vestiaire collective.com