Wimbledon is serving up a frenzy over its pricey booze list.
The iconic tennis championships are well underway, but focus seems less on the court and more on the bar. It comes after punters have shared images of the menu at Walled Garden Bar, with all alcoholic beverages costing well over £7.
Pimms and lemonade – an iconic Wimbledon tipple – will now set you back £11.95, while a pint of Guinness, Camden IPA, Orchard Pig cider is £8.10. For those wanting a Sipsmith G&T, you’ll be paying £9.80 for the privilege.
For those who have even more expensive tastes, a 20cl glass of Champagne is £25.50, or £92.30 for a bottle. The rosé version is £28.70 and £97, respectively. Even a soft drink could break the bank, with a can of Coke priced at £2.60…
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But it is the price of Stella that has really riled punters, especially brewery boss Simon Walkden.
(Image: Felix Keith/Reach plc)
“Pity the fool who buys bottled beer rather than draught,” Walkden said online. “A pint of Stella is £8.50, but a 330ml bottle of the same beer is £7.50, which equates to £12.91 per pint.”
A pint of Stella was £7.55 in 2023, so has been hit hard with Wimbledon inflation. Punters will also have to fork out an extra £1 when purchasing their first drink to get a reusable cup. That £1 can be recouped upon the return of the cup, but it means you’ll have to part with a whopping £9.50 for your first Stella sip.
Social media users quickly slammed Wimbledon for it’s high prices, with one person taking to X (formerly Twitter) to write: “Christ, these prices are becoming normalised aren’t they? Seems not long ago that a £5 pint seemed ridiculous!” Walkden agreed with the comment, adding: “Production costs have gone up significantly, but the difference between the price per litre in the supermarket (of these mainstream brands) and over the bar is unjustified and ridiculous.” Others joked there wasn’t a ‘decent’ beer on the menu at all.
Luckily, spectators are allowed to bring in one bottle of wine, or two cans of beer per person, when they enter the site. There are also free water fountains, allowing fans to fill their water bottles up for free.
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