Younger generations have been bowled over by bottom cleaning bidets – as eco and health conscious customers snap them up.
The bum blaster – popular in the 80s and across Europe – is enjoying a massive comeback with youngsters driving the increase in sales.
The gadgets are proving popular amongst Gen Z because they are much better for the environment and also more hygienic than toilet paper.
Luxury bathroom specialists Badeloft said searches for the product had doubled, with a 234% jump in the number of customer’s looking for them.
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The biggest increase in the market was between the 25-35 age range which saw 29% increase year on year.
Bidets, designed for cleansing the bottom and genitals after using the toilet, originated in France in the 17th century and are a staple in bathrooms across many parts of Europe, Asia, and South America.
Despite its global prevalence, the bidet has struggled to gain widespread acceptance in the UK and North America.
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They are thought to provide a more thorough clean compared to toilet paper alone, reducing the presence of bacteria and the risk of infections – and is also more gentle on the skin.
Using a bidet can also significantly reduce the consumption of toilet paper, which in turn decreases deforestation and waste.
Lisa jones, marketing director at Badeloft Luxury Bathrooms, said: “The bidet is a simple yet highly effective tool for personal hygiene that remains underutilised and misunderstood in the UK.
(Image: Getty Images)
“This shift within the younger generation reflects a growing awareness of hygiene and sustainability, as bidets offer a more environmentally friendly and superior clean compared to traditional toilet paper.
“As global practices continue to influence local habits, it is likely that bidets will eventually find their place in British bathrooms, contributing to better hygiene and a more sustainable future.”
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