Shoppers are, once again, furious about a price rise – but this time it’s over the cost of an iconic Christmas chocolate.
With the cost of living crisis still in full swing, it appears that the chocolate industry is now adding another nail into the coffin of everyone’s wallets. And chocolate lovers are now furious over the huge price hike of Cadbury’s Christmas chocolate coins.
Despite only being sold in 70g bags, and costing £1.99 last year – expensive enough, if you ask us – then little bag of gold-wrapped coins will now set you back £2.19.
READ MORE: Boots to close 47 more stores before end of summer in latest high street blow
Click for more of the latest news from across the world from the Daily Star.
(Image: Cadbury)
That is a whopping 20p per bag increase, which works out at an increased price of 1p per gram of chocolate.
Taking to social media to vent about it, one chocolate fan wrote: “This is ridiculous. I buy a pack for my kids every year, but not any more.” And a second posted: “The price has increased yet we’re not getting any extra chocolate? That’s a no from me.”
A third simply wrote: “Screw Cadbury’s. You’re ruining Christmas.”
However, Cadbury’s did, when speaking to The Sun, explain what the cost has gone up, and they were seemingly happy to blame everyone and everything for it.
(Image: Getty Images/iStockphoto)
A spokesman from Mondelẽz International – the parent company of the British brand – said: “We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business, however, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and sugar, which are widely used in our products, costing far more than they have done previously.
“Meanwhile, other costs like energy, packaging, and transport also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.
“As a result, we are having to make some carefully considered list price increases to our Cadbury Chocolate Coins so that we can continue to provide consumers with the product they love, without compromising on the great taste and quality they expect.”
Christmas is definitely ruined.
For the latest breaking news and stories from across the globe from the Daily Star, sign up for our newsletters.