- Jaguar promises its most powerful car yet but you can’t buy anything until 2026
Jaguar is set to embark on a daring strategy move as part of its transition to becoming an exclusive EV brand; the company says it won’t sell a single car for a whole year.
The British marque has pledged to become a ‘luxury all-electric brand’ from 2025, but to do so it says it will need to take a 12-month hiatus from the market.
Its last remaining combustion-engine model on sale will be the F-Pace SUV, which is due to bow out early next year.
F-Pace is Jag’s sole remaining car after it confirmed recently that the I-Pace EV and E-Pace SUV will cease production shortly.
Jag’s one-year hiatus: Once the F-Pace SUV ends production in 2025 there won’t be a new Jaguar to buy until deliveries of the first new-era EV arrive in 2026
Jaguar managing director Rawdon Glover told Autocar: ‘Yes, there will be a period where you will not be able to buy a Jaguar
Jaguar’s managing director Rawdon Glover told Autocar in an interview that there will be a period where no Jaguars will be on sale in the UK.
He confirmed that UK deliveries of the brand’s landmark new electric GT won’t begin before 2026, leaving a gap of around a year where drivers won’t be able to buy a new Jaguar in the UK.
‘Yes, there will be a period where you will not be able to buy a Jaguar,’ he said.
Glover confirmed it will temporarily be exiting some European markets before the end of this year, but its flagship combustion-engined SUV will remain available to UK customers until the early part of 2025.
With the F-Pace discontinued in a matter of months, it leaves a year where Jaguar will not have a single new car on sale to the public.
In that time Glover told Autocar that retailers will be focused on used cars and aftersales services.
To keep things ticking over and motorists interested, Jaguar will unveil the first concept of its first new generation all-electric line-up this December.
It’s set to be a low-slung roof, four-door GT with an entirely new design language for Jaguar that will define the marque’s electric-only future.
It is likely to cost around £100,000 and with a long range of over 435 miles a 575bhp powertrain.
Jaguar bosses promises it to be the most powerful car it has ever sold.
The two models hot on the heels of the GT will be a large saloon and an SUV and should arrive in 2028.
How Jaguar has already wound down car production
In March, Jaguar announced to would scale back production to just SUV models this year, as it boldly pressed on with its ambitions to go all-electric from 2025.
The Castle Bromwich factory in Birmingham stopped building cars in June, culling the XE, XF and F-Type in the process, all of which were built there.
Only examples of the E-Pace, F-Pace and electric I-Pace SUVs were to be built in Austria for the remainder of the year before ditching the internal combustion engine definitively.
Jaguar’s Castle Bromwich car factory in Birmingham stopped producing cars in June as the British manufacturer ramps up transition to become an exclusive EV-maker from 2025
But barely had this news landed and it was revealed at an investor meeting that this plan had been updated, and the remaining cars would all get the chop except for one.
Automotive News Europe reported that CEO Adrian Mardell told investors on 19 June: ‘We are eliminating five products, all lower value.
‘None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures.’
The five models dropped by parent group JLR (formerly Jaguar Land Rover) were the F-Type sports car, the E-Pace compact SUV, XE midsize saloon, XF premium saloon and the I-Pace electric SUV – all of which offer ‘close to zero profitability’.
The only model to remain in production is the F-Pace – Jaguar’s answer to a large luxury SUV.
I-Pace culled: Jaguar’s announced its only existing EV is among of five models to be axed this year, before the brand restructures as an electric-only luxury brand. Cumulatively, over 60,000 Jaguar I-Pace were sold globally
The XE saloon is another one for the rejection heap, with the saloon getting the boot by the end of this year
Renault CEO, Luca De Meo (pictured), has said that the 2035 deadline for reaching 100% electric new cars is unrealistic and called for ‘more flexibility’ in the schedule to shift to EVs
Fiat CEO Olivier Francois said the car firm would reintroduce a petrol version of its 500 city car due to a lack of demand for electric vehicles, particularly among older drivers
Despite other manufacturers including Fiat, Ford, Renault and Porsche scaling back their 2030/2035 electric plans due to low private demand, Jaguar’s doubling down on going all-electric almost a decade before some brands.
Making distinctive new electric cars is part of the plan too, with Glover saying that the indistinguishable EVs on offer across the market are part of blame for the lack of new EV sales.
‘If we look at it, it’s quite a homogenous sector, and I suspect that might be part of the reason why the BEV sector stalled a little bit.
‘Actually, what you want to do is make a car that actually challenges some of those conventions.’
He continued: ‘We’ve chosen a value over volume game, which is why we’ve gone to the price points we’ve gone to.
‘I wouldn’t say the EV market development is irrelevant, but I think it’s less relevant than perhaps it would be if I was in more of a commoditised volume segment.’