Luke Littler is cashing in on his newfound fame with a series of planned side hustles bearing his name.
And the teenage darts superstar is even hoping to be top of the tree at Christmas with his own baubles. The 17-year-old is aiming to offer personalised festive trinkets and decorations. And there will even be Luke the Nuke Littler Christmas trees in the stores.
Just days ago he moved to create his own range of beer by trademarking his name at the UK’s Intellectual Property Office.
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And a second application under ‘Luke the Nuke Littler’ wants permission to trademark: “Festive decorations, party novelties, artificial Christmas trees, Christmas tree decorations, Christmas tree balls.”
(Image: Bryn Lennon – Formula 1/Formula 1 via Getty Images)
Ambitious Luke also wants his own fashion range. And he hopes to clean up and get fit with his own sports training firm, other documents already lodged at the IPO reveal.
The legal protection will prevent bootleggers from using his moniker to cash in on his fame and trademarks stay in place for a decade once rubberstamped.
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The youngest finalist in the PDC World Darts Championship is savvy to his own worth and previously offered fans the chance to own a piece of sports memorabilia with signed and framed shirts. However, The Mirror reported punters needed to have deep pockets considering the products were going for as much as £799.99 a pop.
Basic replica shirts were going for a much more reasonable £49.95, while fans wanting a signed version would have to pay an extra £40 on top.
What have you made of Luke Littler’s impact on darts? Let us know in the comments section below.
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