Shops and pubs are going Christmas crackers – despite it being mid-August and the temperature being in the 20s.
Baffled Brits have been left stunned at shelves full of festive chocolates, Santas and decorations more than four months before the big day.
Both B&M Bargains and Home Bargains launched their Christmas range in-store – sparking a mixed reaction from shoppers. And one pub in Bristol has even put up a giant tree complete with baubles and lights to advertise its Christmas bookings.
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The fully decorated floor-to-ceiling fir was spotted at the Air Balloon in Filton, Bristol.
(Image: / SWNS)
One drinker, Laura, said: “I came up for a pint in the sun – I wasn’t expecting to see a Christmas tree.”
Commenting on B&M’s display, Sarah Whitaker, 36, said: “Every year it feels like the build up to Christmas starts earlier and earlier.
“August is far too soon, we’ve not even had Halloween yet.
(Image: Daily Mirror)
“It’s rather depressing to be reminded that winter is on its way.”
And in response to the Home Bargains range, Samantha said: “I absolutely love Xmas like love it but this is ridiculous haven’t finished summer holidays yet it had Halloween ! Far to early!
“It’s all about money in retail I guess.”
However not everyone was disappointed to see the festive cheer spreading in summer.
(Image: Getty Images/Westend61)
Some pointed out that starting the Christmas shopping now means you can spread the cost over multiple pay days.
And Emma Jones, 35, added: “Christmas is the best time of the year.
“The earlier the better, I started buying Christmas decorations and presents in January! Merry Christmas, I say.”
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