Major vogue model set for prime road return as ASOS flogs a part of it to rival

In much needed good news for Britain’s battered high streets, a former stalwart could be about to return.

Having closed all stores for good in 2021, Topshop could be about to make a dramatic comeback after fast fashion online retail giants ASOS sold 75% of its stake in the company. The retailer bought the brand from the Arcadia Group for £330m, saving it from total collapse. But having close all of its stores, it became an online brand as part of the ASOS empire.

However, it could now be set for a dramatic return after 75% of it was sold to Danish retail group Bestseller – who own brands such as Jack & Jones.

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Around £118m has been spent on the deal, which will see the relaunch of Topshop.com, and when asked by The Sun whether or not it will see the stores return to the high street, the chief executive of ASOS didn’t rule it out.

Jose Antonio Ramos Calamonte said: “It is very early to say that there will be physical stores, but there is no question that they [Bestseller] have a big present presence on the high street.

“We think that they have a lot of potential. We will always explore what is best for ASOS, but we are not looking at any specific store right now.”

And stoking the fires of excitement, Susannah Streeter, analyst at Hargreaves Lansdowne, said: “This Scandi makeover could potentially herald a much bigger return of Topshop and Topman to bricks and mortar stores around the world.

“Heartland owns Bestseller, which operates a raft of other brands, some with stand-alone UK stores like Jack and Jones, while its Vero Moda collection is sold by other retailers, including Next.”

Currently, the Topshop.com domain takes you to the ASOS website where the brand is sold.

The potential returns is welcome news for the high street, which has seen several brands disappear entirely including Ted Baker and Morphe in recent weeks.

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