Eagle-eyed football fans might notice something different about their shirt in Europe.
Aston Villa players will sported a different sponsoron their shirts for their inaugural Champions League face-off against BSC Young Boys on Tuesday (17 September).
The club has revealed that their main Partners Betano have generously given back the space to Villa, who have subsequently donated it to Acorns. The club’s enduring association with the hospice dates back to 2008 when they were a constant presence on the shirts.
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Chris Heck, president of business operations at Villa, expressed: “We are delighted that Betano came to us to offer up the opportunity and ask who are the best beneficiaries of the space.
“It was an absolute no-brainer to bring Acorns back onto the front of shirt, an organisation close to the hearts of everyone involved with Aston Villa,” reports Birmingham Live.
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(Image: UEFA via Getty Images)
Vicki Rowles, Director of Fundraising at Acorns Children’s Hospice, stated: “We are extremely honoured to have our logo featured on Aston Villa’s shirts for their UEFA Champions League debut against Young Boys.”
“Help can’t wait for the children and families who desperately need us. Thanks to the support of Aston Villa and the global exposure of the Champions League, we can reach even more families in need.”
“We’re truly grateful to our friends at Aston Villa for their continued dedication to Acorns. We wish the team the very best of luck for tonight’s game.”