As Christmas creeps closer, so does the annual fight to grab the best beauty advent calendars as soon as they go on sale. It’s no wonder: brimming with exclusive, limited edition minis and often full sized products, most of the best make-up advent calendars work as a Christmas gift in their own right.
If last year is anything to go by, the Liberty, Jo Malone, Charlotte Tilbury, MAC, Cult Beauty and Harrods calendars are likely to sell out fast, so it’s worth registering on their websites right now. Sometimes it still pays to wait, though: the famous Marks and Spencer beauty advent calendar was worth £340 online last year but could be bought for just £45 if you spent £35 at M&S. You have to take your hat off to whoever came up with that marketing ploy.
Read on to find out everything we know about 2024’s advent calendars, including those already on sale, those available for pre-sale, those with waitlists open and even those that have already sold out. If you’re in a rush, here are our predictions for this year’s best beauty advent calendars, based on last year.
Which is the best beauty advent calendar? At a glance
Which brands have a beauty advent calendar?
Most big beauty brands sell their own beauty advent calendar these days. For those wanting to splurge, Liberty’s is the ultimate treat, containing beauty gifts worth around five times its sale price – which is why it always sells out almost instantly. If you’re looking for a budget option, try Look Fantastic or The Body Shop.
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How I chose the best beauty advent calendars
To choose the best beauty advent calendars of 2024, I primarily considered the stated value of each one – how much you’re getting versus how much you’re paying. Some are worth hundreds more than their cost, while others are similar in value and price. I also looked at the variety of products, how many full-size or travel sizes were included in a box and whether there were any limited edition goodies.
Read on for reviews and previews of all this year’s best beauty advent calendars.
1. Liberty London Beauty Advent Calendar
Best multi-brand beauty advent calendar
We like: the beautiful box, based on Liberty’s tudor home on Regent Street
Source: telegraph.co.uk