The all-inclusive holiday has long been a favourite of Britons looking for ease and to avoid overspending when abroad.
The holiday packages, which cover flights, accommodation, food and drinks, have been particularly popular for those with young families.
Now, a new generation of travellers are seeing the benefit as Gen Z opt for all-inclusive trips as a more cost-effective way to travel.
Gen Zen: Younger travellers are opting for stress-free all-inclusive holidays
New research from Expedia shows 38 per cent of Britons say an all-inclusive hotel appeals to them, a figure which rises to half of Gen Z – those born between the mid-to-late 1990s and early 2010s
Young travellers have rejected the idea that all-inclusives might be dull, in part helped by social media influencers, but also for their price and ease of booking.
Almost two thirds of young travellers say they are considering an all-inclusive stay in 2025, while 43 per cent say it would be their preferred hotel type.
TikTok has also inspired young travellers to holiday in new places in search of speciality goods, including viral chocolate bars in Dubai, butter from France and skincare products from Korea.
Expedia’s survey of 25,000 travellers found that 60 per cent of Britons now prioritise visiting a supermarket to buy local delicacies while on holiday, with sweet treats topping the list.
Britons continue to prioritise holidays over other luxuries, despite the fact that they can come with a hefty price tag.
Data from ABTA show 84 per cent of people went on holiday in the past year, but the number of holidays taken per person has increased.
Young people are leading the charge, with Gen Z taking an average 5.33 trips a year, while 25-34 year olds are going on 6.43.
Mark Tanzer, chief executive of ABTA said: ‘In recent years, there has been a change from many people having one summer holiday but nothing else during the year; instead, many people are now choosing to spend their spare money on taking multiple trips throughout the year.’
Price is still a significant factor for travellers, which may be driving the uptick in what Expedia calls ‘detour destinations’.
Half of Britons say they are likely to visit a lesser known, less crowded destination next time they travel.
Among the trending destinations for 2025 trips are Reims in France as a detour from Paris, Brescia near Milan, and Cozumel as an alternative to Cancun, Mexico.
Expedia also predicts Santa Barbara, California becoming a popular option for travellers who want to avoid paying over the odds to stay in Los Angeles.
Similarly, Fukuoka in Japan could be a good alternative for travellers set on visiting Japan.
Despite these cheaper alternatives, it seems some travellers are still keen to have as luxury a holiday as possible and turning to the screen for inspiration.
The trend of ‘set-jetting’ continues to grow, with two-thirds of travellers using films and TV shows to influence their travel choices. It marks a 16 per cent increase from 2023.
Emily in Paris and White Lotus are popular options, but there are some obscure destinations now appealing to travellers because of TV and film.
Travellers are looking at trips to Monatana and Wyoming inspired by western drama Yellowstone, while the popularity of the BBC’s The Traitors is driving more people to consider Scotland for a trip.
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