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This is the moment shoppers clambered over an employee and one another to get to a trolley full of reduced food in a Morrisons.
One of the customers, Maria Jones, was left shocked by the number of people battling it out to grab the cheaper deals.
The 35-year-old said between 5:30pm and 6pm trolleys are put out by members of staff with reduced items every day.
The bakery, groceries and meat aisle all have items that were going out of date or damaged with the price reduced.
Each day, the trolley will be met by a frenzy of customers trying to save on their shopping.
Video shows a group of bargain hunters grabbing items with stickers reducing them to as cheap as 5p.
Shoppers clambered over one another to get to a trolley full of reduced food in a Morrisons
Video shows a group of bargain hunters grabbing items with stickers reducing them
Each day, the trolley will be met by a frenzy of customers trying to save on their shopping
It happened at the Morrisons on Ridgeway Drive, Stoke-on-Trent
It happened at Morrisons, on Ridgeway Drive, Stoke-on-Trent.
Maria told What’s The Jam: ‘I have never seen anything like this. It is very sad to see.
‘The customers were almost fighting over reduced food.
‘There is usually a queue of people at different parts of the shop. This occurs every day around 5:30pm and 6pm.
‘This was not filmed to shame anyone, but the opposite, to show the cost-of-living crisis currently in the UK.’
Members of the public were left shocked by the crazy scenes.
One stated: ‘Well done, you saved 30p.’
Matthew added: ‘All that for 40p off and it will be out of date tomorrow.’
Another said: ‘Same time everyday.’ One other stated: ‘Cost of living crisis, I’ve seen this in Asda too.’
Morrisons have been approached for comment.
In March, plastic barriers and security staff in high-visibility jackets stood guard over the reduced-to-clear chiller cabinet of a Tesco superstore.
In March, plastic barriers and security staff in high-visibility jackets stood guard over the reduced-to-clear chiller cabinet of a Tesco superstore
This image of the Tesco Preston superstore was shared on social media on March 10
Guards stood within a cordon of construction-style orange barriers protecting the yellow-sticker section of the Preston superstore as shoppers queued up to pick up cut-price goods.
But locals said the protective measures on the cheap chilled food go beyond physical barriers – claiming shop bosses have imposed a cap of two items per customer to stop people from getting greedy.
One visitor to the store suggested it was the culmination of the cost of living crisis – and that the measure had been imposed after shoppers got into fights.
Store bosses are understood to have sign-off from higher-ups to use barriers when applying price reductions. However, in this case, the barriers appear to have been used to control customer access at all times.
Tesco declined to comment when approached by MailOnline.