Research has revealed that the most significant gestures of generosity include giving up your seat on public transport, checking in on an elderly neighbour (both 56%), and assisting someone with carrying heavy items up or down stairs (55%).
Politeness, such as saying please and thank you (65%), is considered the top act people should perform for others, followed by helping out (57%) and holding the door open (56%).
The primary motivation for being kind is simply wanting to help (54%), followed by wanting to make someone smile (47%) and setting a good example for friends and family (32%).
The research revealed that a spot of kindness can stir up all the feels, making 48% feel loved, locking the moment into the memories of 45%, and pushing a wholesome 41% to pass on the good vibes.
While a whopping 89% believe being kind is a must, a similar 88% are itching for society to be kinder.
Fairy Non Bio commissioned the research to celebrate its collaboration with the film Paddington In Peru, with both brands taking over the Outernet in London on Friday 25 October for its #LoadsOfKindess pop-up.
Laura Mcilwaine, from the laundry brand, commented: “Being kind can really have a positive impact on someone’s day. As a nation we’re a kind bunch across the board and it is something to love about the UK. We want to create a ripple effect of kindness up and down the nation and encourage the little acts which can go a long way.”
But that’s not all, the OnePoll study found that being nice not only makes others feel loved but can help improve the mental health of 43% and a solid 58% don’t even expect a payback for their good turns.
Fairy Non Bio’s own Laura Mcilwaine has piped up saying: “To kick-start this wave of good deeds, we’re inviting people to pledge an act of kindness in person at the Outernet this Friday.”