Nothing screams Christmas more than scoffing chocolates from tubs of Roses, Celebrations and Quality Street – but will you be treating yourself to a ‘Chreaster Egg’ this festive season?
Aldi has finally revealed its much-anticipated Christmas range but one particular treat has caused a stir with shoppers, with some calling it ‘cursed’.
Available for £1.99, the supermarket is selling hollow chocolate eggs in festive packaging – a product they are calling ‘Chreaster Eggs’.
After catching attention in Aldi’s aisles, some shoppers have been quick to hype up the new eggs online with one X user commenting: ‘I’ll take them all thank you!’, while another chimed in and said: ‘I love Aldi. Just when you think they can’t do better. This is so cursed I actually love it.’
But others are not so impressed. One traditionalist responded: ‘Eggs! Just no, Aldi. We all know that Christmas chocolate is either sphere, triangular, circular or hexagon shaped!’
Available for £1.99, the German-born supermarket is selling hollow chocolate eggs in festive packaging – a product they are calling ‘Chreaster Eggs’. The product is available as Garry the Gingerbread Man (left) and Parker the Penguin (right)
Equally unimpressed, someone said: ‘I saw these in my Aldi on Saturday and I was so confused.’
The controversial Christmas product is available in red foil for Garry the Gingerbread Man and blue foil for Parker the Penguin, with Aldi suggesting that they make for the ‘perfect stocking filler’.
This year the budget supermarket was awarded winner of the Good Housekeeping annual Christmas Taste Test, overtaking rival supermarkets including Waitrose, Tesco, M&S, Lidl and more in multiple categories.
But it’s victory has not been without controversy.
Eggs are typically seen as a symbol of rebirth and life, a meaning which was adopted into the celebration of Easter and the resurrection of Jesus Christ.
Some shoppers have criticised Aldi’s creation of ‘Chreaster’ with one saying: ‘May as well cut the Christmas story short and “roll the stone away” immediately with a Chreaster Egg, no point in prolonging it all.’
Aldi cheekily replied: ‘We could turn the entire year into one big festive event’.
After catching attention in Aldi’s aisles, some shoppers have been quick to hype up the new eggs online – while others have been left unimpressed by the festive treat
One shopper questioned how far Aldi would go in its merging of holidays and teased: ‘Where’s the Chreasterween eggs?’
Taking this advice onboard, Aldi replied that their ‘final destination’ is ‘Easumalloweemas eggs’.
Julie Ashfield, Managing Director of Buying at Aldi UK, argued that the ‘Chreaster Egg’ trend has ‘taken off’ because of its blending of holidays.
She said: ‘At Aldi we’re always looking for fun and creative ways to enhance our Christmas range.
‘The “Chreaster egg” trend has really taken off because it blends Easter’s most popular treat, the Easter Egg, with the beloved season of Christmas.
‘Whether it’s a stocking filler or a conversation starter, we hope shoppers love our charming Dairyfine Hollow Character Eggs.’