Marks & Spencer have unveiled their glittering Christmas advert for 2024 – featuring a Britain’s Got Talent star and sensational dance number.
The British supermarket has already released an advert for food featuring the return of Dawn French‘s fairy from last year – and has now showcased offerings for clothing and home.
The 90-second advert, which features Skylar Blu from season 15 of Britain’s Got Talent, aims to tell the story of Christmas ‘through a child’s eyes’.
It shows Skylar bringing her family together in unexpected ways, and bringing the festive spirit into their home – all to the catchy backing track of ‘I Believe In Miracles’ by the Jackson Sisters.
At the start of the video, 10-year-old Skylar looks subdued as she sits among her family, with no prospect of snow.
Marks & Spencer have unveiled their glittering Christmas advert for 2024 – featuring Britain’s Got Talent star Skylar Blu
The 90-second advert aims to tell the story of Christmas ‘through a child’s eyes’
After spotting a snow globe across the room and picking it up, something magical starts to happen as hundreds of baubles come cascading down the stairs.
The magic continues as she continues to turn it – and her entire home seems to become the snow globe, moving upside down.
Her family manage to defy gravity while performing a sensational dance number in the moving house, with snow whirling around the room after all.
By the end, everyone embodies the same infectious energy as the young girl, and, with her family they are having the time of their lives. The story ends with the title: ‘Christmas Starts Here’.
Skylar appeared on series 15 of BGT in 2022 when she was just seven with her impressive dancing skills.
Anna Braithwaite, M&S Clothing & Home Marketing Director said: ‘For many of our customers, Christmas is one of the biggest events in the calendar, a moment for the whole family to look forward to, to come together and create lasting memories.
It shows Skylar bringing her family together in unexpected ways, and bringing the festive spirit into their home
Aomething magical starts to happen as hundreds of baubles come cascading down the stairs
At the start of the video, 10-year-old Skylar looks subdued as she sits among her family, with no prospect of snow
Skylar spots a snow globe across the room and picks it up – which is when the magic starts to happen
Skylar and her family sit down for Christmas dinner – where they continue an elaborate dance with napkins
By the end of the advert, it is snowing after all and the magic of Christmas has returned
‘The festive season instils a sense of hope, wonder and joy and this year, we’re taking a playful approach by adding a little fantasy to our Christmas campaign.
‘We have long been known to deliver the magic and sparkle of Christmas for our customers and this season, through our campaign, we’re showcasing the very best of M&S, with exceptional quality, stylish clothing and innovative, thoughtful and playful gifts – all at a great value.’
Elliott Power, who directed the advert, said: ‘The excitement of kids at Christmas is infectious, it reminds us what it felt like and it takes us back – this is not just a fashion film but a festive flight of fancy through a child’s eyes, a visual spectacle with a playful tone, with beautiful elevated festive fashion integrated throughout.’
Choreographer, Corey Baker said: ‘The choreography and movement leans into physical theatre – think unconventional positions in conventional spaces.
‘We wanted to create something that feels familiar but dreamy and playful – a fantastical spectacle, that gives you that heart-warming Christmas Cheer feeling.’
The snow globe manages to bring the sense of Christmas magic to the house as Skylar moves it around
Before long, the whole house is turned upside down as a sensational dance number is performed
Skylar wears the kids sequin cold shoulder top (£22) and mini sequin skirt (£22) with the mid-calf boots in black (£32)
Festive season is officially upon us – as the battle of the Christmas adverts is well underway.
Elsewhere this week, Amazon’s heartfelt advert, exclusively revealed by Femail, tells the story of a theatre janitor whose hidden vocal talent is discovered by his colleagues during his shift.
Encouraged to sing on stage, the talented janitor gives a touching performance of the beloved 1965 Bacharach-David classic What the World Needs Now Is Love.
Meanwhile Shelter created a world of make believe for a little girl stuck in temporary accommodation over Christmas, and Aldi tasked Kevin the Carrot and his wife Katie to save the Spirit of Christmas before it’s too late.