Nothing screams Christmas like the arrival of festive fare in the supermarkets but Aldi is going even further to ensure as many people as possible sample its top treats in the run-up to the holiday season.
The discount supermarket chain is once again opening its Bottomless Pigs in Blankets Restaurant in London, offering guests the chance to try up to seven varieties of its festive bestseller and enjoy a welcome drink for just £5 – with proceeds going to charities network Neighbourly.
Championing pigs in blankets – small sausages wrapped in bacon, for the uninitiated – the restaurant will re-open its doors on Bethnal Green Road in east London on November 29-30.
The news comes as watchdog Which? named Aldi the ‘Best Place to Buy Pigs in Blankets’ this Christmas, scoring the supermarket 79 out of 100.
Competitors Tesco and Sainsbury’s scored, respectively, 67 out of 100 and 70 out of 100.
Aldi’s restaurant served up 10,000 pigs in blankets to hundreds of visitors last year and, with research suggesting Londoners will enjoy 13.7 pigs in blankets each this Christmas, its Shoreditch site is likely to be oversubscribed.
Julie Ashfield, Managing Director of Buying at Aldi UK, says: ‘Customers went wild for our Pigs in Blankets Restaurant last year, so we knew we had to bring it back.
‘The humble pig in blanket is the King of the Christmas dinner spread – the irresistible combination of savoury sausage and crispy bacon creates a blend of flavours and textures that is hard to resist.’
Aldi’s bottomless Pigs in Blankets Restaurant (pictured) reopens its doors on November 29-30 in Shoreditch, London
Guests can sample up to seven varieties of the festive treat, including the world’s first Footlong Vegan Pig in Blanket
But that’s not to say Aldi are doing everything the same this time around.
With seven varieties of pigs in blankets to choose from, including the world’s first Footlong Vegan Pig in Blanket, the German-born supermarket has something for every palate.
The pigs in blankets on offer include a Specially Selected Ultimate Pigs in Blankets made with chunky pork sausages and wrapped in smoked streaky bacon.
There’s also a Specially Selected Truffle Chipolata Pigs in Blankets featuring truffle-flavoured chipolatas wrapped in crispy streaky bacon.
As well as this, Aldi are offering a Specially Selected Honey & Ginger Candy Cane Pigs in Blankets made with honey and ginger-flavoured sausages, wrapped in streaky bacon and shaped as a festive candy cane.
Finally, costumers can get their hands on Specially Selected Cheese in Blankets combine cheddar, mozzarella and cream cheese, wrapped in crispy, oak-smoked streaky bacon, Ashfields Loaded Yorkshire Sliders feature a pig in blanket resting on a pork stuffing ball and nestled between two crisp Yorkshire puddings and Ashfields Pig in Blanket Roulette, which allows guests to spice things up and sample mild, medium or hot flavours, all paired with a tangy-sweet cranberry dipping sauce.
Guests pay just £5 for as many pigs in blankets as they can eat plus a welcome drink, with all proceeds going to charity network Neighbourly
Diners can also enjoy a bottomless supply of fan favourite Specially Selected Pigs in Blankets.
For those who prefer a plant-based option, Aldi is offering a ‘Plant Menu Ultimate Footlong Vegan Pig in Blanket’.
It’s made with Ultimate No Pork Sausage and wrapped in smoky vegan bacon, the supersized treat will be served alongside a bottomless supply of Aldi’s Plant Menu Ultimate Vegan Pigs in Blankets.
Julie Ashfield added: ‘Whether taking on a game of chance with our Pig in Blanket Roulette, or indulging in a Vegan Footlong Pig in Blanket, we can’t wait for shoppers to experience everything we have to offer this Christmas.’
Bookings for Aldi’s Pigs in Blankets Restaurant are now open via Eventbrite, with spaces available for walk-ins.
The restaurant will be open from Friday, November 29 – Saturday November, 30, 12:30 to 20:30.