The most loved festive aromas have been disclosed, with the gentle scent of hot mince pies and Christmas candles making the list.
According to the survey, it’s the festive fragrances like cinnamon, pine, and gingerbread that truly bring the Christmas spirit alive.
The primary scents included spiced apples, roasted chestnuts, and oranges. And two-thirds of those who celebrate the season start to feel excited as soon as they catch a whiff of traditional ‘Christmas’ smells.
For 64% of participants festive scents take them back to their childhood and for 45%, remind them of specific people.
Besides sparking nostalgia, the smells of Christmas also make a third of people feel joyful and happy.
Yankee Candle, the company behind the study, is launching a nationwide tour of its immersive Yankee Candle Express. They are inviting people to come and experience their favourite scents in person.
Taylor Perlis, Yankee Candle Fragrance Expert, commented: “The fragrances of the season, from warm cinnamon to freshly baked cookies, can create a powerful connection to the joy and togetherness of the holidays.”
“This research highlights how important these fragrances can be in enhancing our festive spirit, bringing people together with loved ones as they reminisce and enjoy seasonal traditions.”
The majority of those polled admitted to intentionally filling their homes with festive fragrances during the holiday season.
In fact, 65% of respondents use scented candles, while 43% cook or bake specific treats to create a distinct holiday aroma.
The survey also revealed that 43% of people prefer spicy or warm scents, followed by 16% who enjoy nature-inspired scents, and 15% who prefer food-related scents.
The spokesperson commented: “There are just certain things which, if you close your eyes and pause for a minute, can transport you to a festive memory from past or present as if by magic.”
“Whether that’s the smell of something delicious cooking in the oven, or the smell of a freshly cut pine tree in the living room.”
“This Christmas is a time to enjoy those favourite smells, sights and sounds with loved ones, by lighting a candle, playing some Christmas carols and simply having everyone together.”
BRITS’ FAVOURITE CHRISTMAS SCENTS:
- Roasted Turkey
- Cinnamon
- Christmas tree pines
- Hot mince pie
- Christmas scented candles
- Christmas pudding
- Gingerbread
- Mulled wine
- Pigs in blankets
- Chocolate
- Vanilla
- Baked cookies
- Spiced apple
- Stuffing
- Oranges
- Roasted chestnuts
- Marzipan
- Nutmeg
- Peppermint
- Clove