Juicy Couture was once a mainstay fashion brand across the UK’s high street, but it disappeared in 2017 – however it is now set to return after a seven-year hiatus
A major fashion brand is set to return to the UK seven years after closing its doors. Juicy Couture was once a symbol of casual luxury clothing in the early 2000s, with its infamous velour tracksuits being worn by pretty much any female aged between 16 and 20 – and Britney Spears.
But it fell on hard times in the UK in the mid-2010s, closing all UK stores by May 2017 so that it could focus on its online and wholesale businesses. However, just seven years later and it appears that it is ready to takeover the UK once more, with a new store set to open at Westfield Stratford City in London.
And it’s not a small venture either, as the 1,200sq ft space will be will with its “signature casual glamour aesthetic,” a spokesman said.
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They added: “The space blends iconic elements from previous Juicy stores, including slogans, graffiti-inspired artwork and neon lighting with modern touches like bursts of black and pink”. It also features a metallic runway and a pink boudoir for consumers to explore and try new products.”
No official opening date has been given yet, however, but it could see the comeback of the valour pink tracksuits that were once a commonplace all across the country
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Rajiv Batra, Batra Group Director, Juicy Couture’s license holder for the UK and Europe, said: “Spanning more than two decades, Juicy Couture’s enduring legacy has gained the brand a loyal following throughout the world, and we can’t wait to bring the physical shopping experience to life for fans in London.
“This new space presents a modern take on Juicy Couture’s eclectic previous store concepts and perfectly encapsulates the brand’s unique approach to fun and casual glamour.
“Our fan base has always been devoted, and we’re delighted to be providing shoppers an in-person experience throughout the holiday season and beyond.”
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