New research has found that Brits are growing bored of their old sarnie routines, with many now opting for hot, flavourful alternatives
New studies indicate that the classic bread sandwich is losing its appeal, with Brits increasingly yearning for hot, flavour-packed alternatives such as toasties and quesadillas.
A recent poll discovered that 25% of UK adults now consider bread sandwiches to be the most monotonous lunch choice, with 16% actively pursuing hot meals during their weekdays.
This trend is particularly noticeable among women, with a third finding bread sandwiches lacklustre. Men, on the other hand, were equally unenthused by salads (28%).
There’s also a regional split in preferences, with Scotland and Northern England leading the preference for hot lunches – 19% of participants from these regions favoured options like quesadillas.
The survey, conducted by Mexican food chain Tortilla, also identified the 45-54 age bracket as the group most keen for a change in their lunchtime routine, with 31% confessing they’ve become weary of their daily sandwich habit.
In light of these findings, Tortilla is embarking on a quest to revolutionise how Brits lunch.
READ MORE: Tesco staff reveal how often Sainsbury’s food ends up in their stores and where it goesREAD MORE: Mum slams posh hotel’s winter wonderland after paying £50 ‘for YouTube video on a wall’
On Thursday, December 12, the brand will introduce the Quesadilla 5000, a bespoke device designed to transform ordinary sandwiches into warm, gooey quesadillas.
The pop-up event is set to occur at Tortilla Greenwich, located opposite Cutty Sark Station, in London, from 11am to 2pm, with TikTok sensation Tommy Solemn hosting the occasion.
Ditch your shop-bought sarnies and grab yourself a complimentary quesadilla. And Tortilla will be giving all those collected sandwiches to local charities, including the Greenwich Homeless Project and the 999 Club.
“Think of our quesadillas as Mexican toasties,” quips Megan Burton-Brown, Marketing Director at Tortilla.
Megan added: “They take the humble sandwich and make it exciting-less bread, more filling, melted cheese, fresh, customizable ingredients, and a dipping sauce. It’s satisfaction you just can’t get from a regular sarnie!”
Tortilla is also rolling out a Festive Quesadilla for the holiday season. This special treat is packed with Somerset Camembert and Cranberry & Chipotle Salsa, is up for grabs in-store or delivered straight to your door via Uber Eats and Just Eat.
READ MORE: McDonald’s make huge addition to the menu and it’s coming very soon