London has become besotted by the Ireland-born stout in recent years, with every trendy under 35 and their cockapoo necking five to six pints of it at any given opportunity
The UK has been hit by a Guinn-pocalyse. Boozers are suffering the brutal double whammy of delays to its eagerly anticipated London microbrewery and a shortage of the black stuff across the nation’s pubs.
The nation has been taken to the brink by the two-pronged crisis, which has left the capital reeling after taking the bulk of the blow. London has become besotted by the Ireland-born stout in recent years, with every trendy under 35 and their cockapoo necking five to six pints of it at any given opportunity.
Now the fashionable masses of Hackney and Peckham have been left in blind panic by news their pubs are facing a shortage of kegs over the Christmas period. Things have only been made worse by the news the Guinness at Old Brewer’s Yard project, dubbed Open Gate Brewery, has been delayed until spring next year.
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The Daily Star has learned that across the UK, the popularity of the black stuff has skyrocketed by around a fifth, with owners Diageo striving to meet the heightened demand.
However, the delay to the opening of the Open Gate Brewery, which is expected to manufacture speciality and limited edition beers, does little to help the supply of drinks to the UK market.
A spokesperson for the company told the Daily Star: “While delays are of course disappointing, they are common for substantial construction projects, and we remain very excited about opening to the public.”
Despite this all classic Guinness, the company reconfirmed, is and will continue to be brewed at the St James’s Gate Brewery in Ireland.
Speaking about the recent supply constraints, Diageo said: “Over the past month we have seen exceptional consumer demand for Guinness in GB. We have maximised supply and we are working proactively with our customers to manage the distribution to trade as efficiently as possible.”
Limits to the supply of the drinks are understood to only be to the UK, with Ireland not affected.