Jeremy Clarkson has been seen lifting weights in the gym in a New Year’s video.
The former Top Gear star turned farmer shared a video of himself lifting the 2.5kg dumbbell on social media this week.
However, although the pub owner – who underwent a heart operation last year amid a ‘sudden deterioration’ in his health – looks like he’s getting a sweat on, all is not as it seems.
In the clip uploaded on the Hawkstone Instagram page, a brand of lager and cider founded by Clarkson and Cotswold Brew Co, the Grand Tour star is in fact promoting his brewery’s low-alcohol Spa lager.
‘When working out in the gym it’s important to stay hydrated,’ Clarkson starts off.
‘And what I recommend is Hawkstone’s new ultra low alcohol lager. We’ve called it Spa Lager because that’s what it is, a wellness lager. The healthy alternative.’
After this, laughter is heard in the background, presumably from the person filming it before the video ends.
Although filmed last year, the clip was shared online again this New Year to coincide with the beginning of Dry January.
It could become a tradition for the motoring journalist, similar to his A Level results tweets.
The former Top Gear star shared a video of him lifting weights in a video resurfaced online
In the clip uploaded on the Hawkstone Instagram page, a brand of lager and cider founded by Clarkson and Cotswold Brew Co, he is is seen promoting its new Spa lage
‘When working out in the gym it’s important to stay hydrated,’ Clarkson starts off.’
Last month the 64-year-old released a New Year ‘anti-Dry January’ calendar for people bucking the trend and refusing to go alcohol-free in the new year.
The Not Advent, Advent Calendar: Damp Edition comes with more than 30 cans, an entire bottle of vodka and costs a whopping £85.
There’s even an encouraging message on the back which says: ‘January is rubbish, your drinks don’t need to be’ – and even includes two shot glasses.
For most of the nation, the first month of 2025 will serve as a health kick.
But this calendar offers a different path – with 31 doors containing drinks from Clarkson’s low alcohol range, all the way up to a bottle of 40 per cent vodka.
Inside the ‘The Not Advent, Advent Calendar: Damp Edition’ punters will receive 16 330ml cans of Hawkstone’s 0.3 per cent Spa lager.
There are also 15 330ml cans of 3.4 per cent Hawkstone Breeze lager and a 70cl bottle of Hawkstone vodka.
The booze brand also offers a dry edition of the calendar retailing for the same price.
The star has been mustering all his strength as he sets out to change the fortune of the Farmer’s Dog in Oxfordshire which opened in August, following a spate of thefts.
And what I recommend is Hawkstone’s new ultra low alcohol lager. We’ve called it Spa lager because that’s what it is, a wellness lager. The healthy alternative, Clarkson, pictured, said
Jeremy Clarkson has launched a novel New Year product for anti-Dry January
Pictured: The ex-Top Gear host and his partner Lisa. Her latest ‘Goose Night’ feast failed to sell out, only managing to shift five turkeys after ordering 40
It has now been revealed that Jeremy Clarkson will be able to open his pub at 6am and keep it open for 20-hours-a-day, seven-days-a-week, allowing him to claw back profits after a dreary first few months which he described as a ‘total disaster’
More than 400 people waited hours to be the first to enter Clarkson’s new pub when it opened in August
In a recent Times column, Clarkson has divulged the myriad of issues he has faced as a pub-owner, from 104 glasses going missing in a single day to £500 spent weekly on keeping the property and terrace warm
The criminal acts of some of the customers, along with financial troubles, had led the TV presenter to label the first few months of his new pub’s life a ‘disaster’.
Writing in The Times, the television presenter revealed a number of those frequenting his pub were stealing the branded pint glasses and this was costing thousands, making it difficult to turn a profit.
Drastic action has now seen him print an image of his face on the establishment’s beer mats accompanied by foreboding text that reads ‘Jeremy is watching. Don’t steal his pint glasses!’
He has also told of how he was having to cough up £27,000 in fees for parking and traffic marshals to keep the local council on side.
Last week, MailOnline revealed how Clarkson will be able to open the pub at 6am and leave it open for 20 hours a day and seven days a week.
Licensing documents reveal the broadcaster was given the new opening hours from a former restaurant on the site of his pub when he bought it.
Although punters have flocked to his watering hole, Clarkson has recently revealed that being a publican isn’t at all what he imagined it to be, sharing that it required ‘much effort’ for ‘little money’ in return.
‘It’s galling to see how much effort is required to make so little money on the farm. It’s worse at the pub,’ he wrote.
The extended opening hours could be used by Clarkson to meet a spike in demand when the fourth series of Clarkson’s Farm starts in the Spring.
Filming of the upcoming hit Amazon Prime series has regularly focussed on life prior to and after the rocky August launch of the pub near Burford, in West Oxfordshire.
He has also previously laid blame at the new government putting more pressure on his business due to payments to staff which have been hiked by Keir Starmer’s Labour government – even banning him from his pub.
In her Budget on October 30, Chancellor Rachel Reeves increased National Insurance contributions from employers on wages from 13.8 per cent to 15 per cent, starting in April.
She also announced that the National Living Wage – for those aged 21 and over – would rise from £11.44 to £12.21 an hour that same month.
Pub groups have been among her critics, warning venues were already under pressure amid widespread closures and that many more would now go bust.