- A third of car registrations in 2024 were SUVs, overtaking superminis at the top
SUVs have become the Britain’s best-selling type of new car for the first time on record, official sales figures reveal.
A third of new cars entering the road last year were ‘Chelsea Tractors’, snatching the mantle of most popular segment from superminis, which have dominated the sales charts for decades.
SUVs accounted for almost 33 per cent of all registrations in 2024, up from just 12 per cent a decade earlier, according to Britain’s auto trade body.
The sales statistics also showed that eight of the ten most commonly bought new cars last year were crossovers or 4X4s as once-popular conventional hatchbacks and saloons fell down the pecking order.
While the change of guard suggests a greater appetite for jacked-up vehicles, the growth in SUV sales has partly been driven by manufacturers reducing availability of small models in recent years.
The Society of Motor Manufacturers and Traders (SMMT) said the shift to bigger motors is also a consequence of the transition to EVs, with around two in five battery cars in showrooms today being SUV body styles that can accommodate large batteries.
The increasing popularity of these vehicles comes despite the threat of restrictions and supplementary charges; major British cities are considering Parisian-style additional parking charges for SUVs, some councils have already banned the biggest models from public car parks; and experts are calling for car taxation to impose bigger levies on heavier motors.
We analyse the data and speak to experts about what’s driving Briton’s appetite for SUVs…
Historical analysis of UK car registrations over the last 12 years by This is Money shows the rapid acceleration in sales of SUVs.
In 2013, SUVs – listed as ‘dual purpose’ models by the SMMT – accounted for just one in ten new cars making their way onto UK roads while superminis (35.9 per cent) like the Ford Fiesta and Vauxhall Corsa and small family hatchbacks (26 per cent) including the Volkswagen Golf and Ford Focus made up three in five registrations.
However, increasing demand for SUVs has seen this body shape swallow-up this lead over the 2010s and 2020s.
By 2018, SUVs made up a fifth of new cars sales. A year later they accounted for a quarter of registrations.
In 2023 the SUV overtook the compact family hatchback to become the nation’s second favourite car body type before going one better a year later to top the sales charts by dethroning superminis.
The rise in demand for larger models saw SUVs eclipse superminis by market share in 2024, with the latter’s supremacy ended with just 27.5 per cent share of sales versus 32.6 per cent for its larger counterparts.
And the rise of SUVs hasn’t just eaten into the dominance of superminis and small hatchbacks; every other new model segment has posted declines in demand over the last decade.
Market share of city cars like the Fiat 500 and Kia Picanto shrank from 3.4 per cent in 2014 to just 0.8 per cent last year.
Larger family hatches and saloons – the BMW 3 Series and Tesla Model 3, for instance – have fallen from 9.2 per cent to just 6.1 per cent over the same period, while executive cars (BMW 5 Series) and luxury saloons (Mercedes S-Class) account for smaller shares of UK registrations.
MPVs, which have fizzled away in terms of availability, have also posted big declines, with cars like the Ford Galaxy dipping from a 6.7 per cent market share in 2014 to only 3.9 per cent in 2024.
The electric Tesla Model Y will have contributed to the majority of SMMT registrations in the MPV segment last term, though most consumers consider it an SUV rather than a people carrier.
Sports car sales are down by market share, too – from 1.7 to just 0.9 per cent between 2014 and 2024.
Car makers are appeasing SUV demand
The rise in SUV sales is very much a chicken and egg scenario.
While there’s clearly plenty of demand from drivers, car makers are also feeding this appetite by offering a wider range of jacked-up vehicles of all sizes – and at the same time removing more traditional body styles from showrooms.
Looking at the top 10 car manufacturers by sales in the UK last year, it paints a clear picture that they’re focusing on delivering an SUV-heavy market.
Volkswagen, Britain’s favourite brand amassing 166,304 passenger vehicle registrations last year, has a choice of 10 different SUVs across its model line-up of 23 cars, making up 44 per cent of its availability.
BMW (125,265) is second in the order by manufacturer – a third (11 out of 33) of its different models are SUVs.
Third in the charts is Audi (122,431); the luxury German maker currently offers 11 different SUV options across 24 models – that’s 46 per cent.
Rounding out the top 10 makers by UK registrations in 2024 is Kia, Ford, Mercedes-Benz, Toyota, Nissan, Hyundai and MG. Most have ranges heavily bias towards SUVs and crossovers, with MG having the fewest options in its line up (29 per cent) while four our of five Nissans currently on sale fit into this segment.
Mike Hawes, SMMT chief executive, said: ‘Manufacturers respond to consumer demand and, increasingly, drivers are attracted to ‘dual purpose’ [SUV] vehicles given their practicality, comfort and good view of the road.’
Hawes also said the drive towards battery electric cars is also accelerating SUV demand.
‘Importantly, around two in five of these vehicle models are zero emission as their body type lends itself well to electrification with longer battery range that can reassure consumers concerned about charging accessibility.
‘This has led to the average CO2 emissions of new SUVs more than halving since 2000, helping the segment lead the decarbonisation of UK road mobility.’
Ever since Ford culled production of the Fiesta in June 2023, the Puma crossover (pictured) has taken over the mantle as the brand’s most popular model in Britain. It stands as proof that SUVs rule the roads today
SUVs and crossovers dominate model sales charts
The SMMT’s 2024 statistics show that eight out of 10 of the top selling car models in 2024 were SUVs or crossovers – with just the Volkswagen Polo (supermini) and Golf (small family hatchback) infiltrating the order.
The best-selling car of 2024 was the Ford Puma, followed by the likes of the Kia Sportage and Nissan Qashqai – both hugely popular family SUVs.
The Nissan Juke, Tesla Model Y, Hyundai Tucson, MG HS and Volvo XC40 SUVs took fourth, fifth, seventh, eighth and ninth respectively.
In contrast, a decade earlier the breakdown of the top 10 turns completely on its head.
Just two SUV/crossover type models made the top order of 10 most popular models of 2024 – the Nissan Qashqai (eighth) and Juke (tenth).
Instead, the league table was dominated by the likes of the Ford Fiesta and Focus, Vauxhall Corsa and Astra, VW Golf and Polo, Audi A3 and Fiat’s 500.
This shows the dramatic shift change in motorists’ appetite for new models in the space of only 10 years.
Modern SUVs – why are they so popular? Experts have their say
SUVs have their origins in the 4×4 military vehicles of WWII, with Jeep coining the term ‘Sport Utility Vehicle’ back in the 1970s.
But its the new generation of modern SUVs taking off in the early 2010s that have spearheaded the recent craze.
Today, everything from compact crossovers to hulking Range Rovers are considered ‘SUVs’, with drivers buying into the more rugged body shapes, elevated ride height, improved visibility over the road, and extra interior and luggage space they offer.
Enhanced safety is another factor which attracts buyers.
Stuart Masson, editorial director at consumer website The Car Expert, said it was ‘inevitable’ that SUVs would eventually overtake traditional hatchbacks to become the UK’s favourite type of vehicle.
‘It’s partly a definition issue,’ he explains.
‘SUVs are no longer truck-like off-road vehicles – the default “family car” of 2025 is a mid-size SUV/crossover style vehicle that looks chunky and tough but is basically just a jacked-up hatchback with some extra body cladding.
‘There’s also a fashion direction based on our love for all things “lifestyle” and a move away from anything seen as formal.
‘Driving an SUV is a bit like wearing a Barbour jacket to pop down to the pub or lycra leggings instead of proper trousers – it’s a statement of freedom, even if the reality has now become almost the exact opposite.’
A desire to break away from the sort of cars that our parents drove is also steering the market in this direction, Masson said.
‘Drivers are rejecting saloons and estates in favour of SUVs, which largely didn’t exist back in the 1990s when dad drove a Ford Mondeo and mum had an old Peugeot 205.
‘There’s also the argument for a greater desire for ever-larger cars.
‘SUVs are generally no longer or wider than equivalent saloons or estates, and they’re certainly no roomier inside, but their extra height and bulked-up styling makes them feel larger.
‘The extra height is also a popular feature for many drivers as it gives them a better view of the road, although it certainly does nothing for their driving characteristics.’
Finally, Masson points out that once-popular small hatchbacks are being culled and replaced by car makers with ‘compact crossovers’ with the same proportions but an elevated ride height to give the impression of an SUV.
‘The best-selling Ford Fiesta has been consigned to history, replaced at the top of the sales charts by the Ford Puma, which is little more than a Fiesta that’s been pumped up and rebooted to look tougher,’ he explains.
Erin Baker, editorial director at the nation’s largest online car marketplace Auto Trader says because cars classed as SUVs have gotten ‘smaller in size and cheaper in price’ they have also become more attractive.
‘One notable example is the Toyota Aygo X, which is the size of a city car but marketed as a crossover SUV and relatively inexpensive,’ Erin says.
‘With the growing number of competitive finance offers found on these types of vehicles, this has made SUVs even more accessible for consumers.
‘SUVs were the most viewed body type in 2024 on our platform with 708 million advert views showing that Britain’s love affair with SUVs show no signs of slowing down anytime soon.’
Antony Diggins, managing director, Warrantywise, warns the growth of the SUV segment will ultimately have a knock-on effect for the second-hand market and could see running costs rise in he future.
Taking into account the added weight and complexities SUVs can bring, drivers should be aware that repair bills for these larger vehicles could be higher than those for a traditional hatchback or saloon.
If the current sales trend for SUVs continues the direction it is going, three quarters of new car registrations will be made up of SUVs by 2027, environmental think tank Transport & Environment predicts.
It is among a number of green campaign groups frustrated by the ongoing rise in demand for SUVs – and blames ministers for it.
‘The huge growth in large, polluting SUVs over the past decade is a direct result of the UK government failing to tax these vehicles adequately compared to smaller, lighter models, said Anna Krajinska, T&E UK director.
‘Even with recent changes to Vehicle Excise Duty, the UK still has some of the lowest tax rates for large SUVs in Europe.
‘This trend is bad for both the climate and consumers, as cars are becoming more expensive and more polluting.
‘As we transition to electric vehicles, it’s essential that car makers prioritise affordable, smaller EVs to ensure fair access to clean transport.
‘To support this shift, the government must act by increasing taxes on high-polluting SUVs.’
A report by the International Energy Agency last year claimed large, heavy passenger vehicles were responsible for ‘over 20 per cent of the growth in global energy-related CO2 emissions’ in 2023.
‘If SUVs were a country, they would be the world’s fifth largest emitter of CO2,’ it stated.
‘[They] weigh 200-300kg more than an average medium-sized car, and typically take up nearly 0.3 m2 more space – emitting roughly 20 per cent more carbon dioxide.
‘The trend towards heavier and less fuel-efficient cars increases energy demand, including oil and electricity use, as well as demand for basic metals and critical minerals needed for battery production.
‘Over the course of 2022 and 2023, global oil consumption directly related to SUVs rose by a total of over 600,000 barrels per day, accounting for more than a quarter of the overall annual growth in oil demand,’ it said.
Greenpeace UK’s senior transport campaigner, Paul Morozzo, also lambasted the drive towards SUV models, saying: ‘Bigger cars and bigger engines result in higher emissions, which creates bigger problems when it comes to the climate emergency.
‘SUVs also create bigger potholes and bigger safety risks, given they take up more room on the road.’
Paul adds: ‘The government should put taxation measures in place that both encourage the shift to electric vehicles and discourage larger vehicles of all types.
‘But the massive surge in demand that the car industry has created for these behemoths through slick advertising, shows that they can create demand for something that no one was previously asking for.’
SUVs under threat of parking bans and tax surcharges