Brad Pitt stars in an inspiring and patriotic new Super Bowl ad praising the power of the ‘huddle.’
The A-lister delivers a rousing monologue calling on America to ‘huddle up’ ahead of kickoff.
‘It’s time America to huddle up. It’s time for the Super Bowl!’ Brad says moments before an American flag unfurls.
Throughout the ad, milestone moments in U.S. history appear on screen as Pitt goes on to explain how the huddle is a metaphor for the country’s past.
‘By lifting others, that’s how we rise up,’ Brad says inside LA’s Bradbury Building as the commercial begins. ‘We, the people. Today we come together, not just these players or couches, or these teams and sides. We, all of us, the dreamers, the warriors, the builders and believers.
‘Brought together to celebrate our greatest game. The game that teaches us what we can achieve when we gather together. In that most American of formations. The one most fundamental to every play call in every game.

Brad Pitt stars in an inspiring and patriotic new Super Bowl ad praising the power of the ‘huddle’
‘The huddle,’ he states in a dramatic moment.
‘Think about it. When we are bound by a common goal, when we’ve reached heights, authored achievements, pushed progress, not alone, but together, in ways that have lifted the world and one another,’ Brad said.
As Brad continued, various moments from U.S. history flashed on screen, from Martin Luther King Jr.’s ‘I have a dream’ speech to the Apollo 11 moon landing.
‘The huddle is a metaphor for our history, for the power found in our shared purpose. It’s in the will to imagine flight and then soar skyward.
‘In the courage to fight and defeat the enemy. In the heart to unite and bridge the difference. It’s in the audacity to say, we will go there.
‘It’s in our collective spirit, not just in the highest times, but in the hardest, in the darkness, and the trouble, and the struggle.’
From there, viewers were also shown glimpses of some of the recent weather-related disasters hitting America – from Hurricane Helene to the Los Angeles fires.
‘I’s there, in our unity, that we form hope, we find strength,’ he said as a famous image of firefighters raising the American flag amid the 9/11 rubble appeared. ‘Sure the huddle is just a rough circle, a simple oval, a crowd of 11, or a country or more than 300 million, on the field, and across the land. It’s the pace where we meet, eye to eye, shoulder to shoulder.’
The ad also featured aspirational footage of everyday Americans gathering together, from the basketball court to the dinner table.
Members of the military were also shown reuniting with family in heart-warming moments.
The A-lister delivers a rousing monologue calling on America to ‘huddle up’ ahead of kickoff
Throughout the ad, milestone moments in U.S. history appear on screen as Pitt goes on to explain how the huddle is a metaphor for America’s past
The inspiring ad features various patriotic imagery
The moving commercial featured firefighters
It referenced the recent devastating blaze that hit Los Angeles
The ad showcased America’s medical advancements
‘In that space, we are the same, bound by the promise and driven by the pledge to chase the prize,’ Brad said.
‘We did we get there? What did we overcome? When did we grow? How did we rise?
‘The only way, together. Isn’t that union at the core of this day? And this glorious, chaotic, exasperating experiment that is us?
‘As we convene with our circles today, as we witness a piece of our culture play out, we honor the ways these players compete, so their teams might prevail. Today, we celebrate the urgency of now. The thrill of what’s next, the glory of this game. And we do it as one.’