Tesco have launched their latest in store campaign and switched up the design of an iconic product – which has left a few shoppes extremely confused and asking for more information
Tesco has left shoppers baffled after it switched up the design of one of their iconic bags for the first time in years.
Those picking up their weekly shop might expect to see their normal clear plastic bags with the red and blue logo plastered on the front. However, Tesco has now taken it off in favour of several different words adorning the front. All of the messages are different, in response to their campaign It’s Not a Little Thing. It’s Everything.
The new campaign “highlights the emotional impact of food, and celebrates the intricate details that make every dish and every meal special – from cracking open the perfect soft boiled egg to reveal a gooey golden yolk, to the satisfying crunch of biting into a slice of sourdough toast.”
In celebration, Tesco have given their bags a new design. Previously the campaign was called Food Love Stories and it had been running for seven years.
The new bags, with cost 30p and are made from 100% recyclable material, have now been adorned with different words. These range from “party,” to “loved.”
Murray Bisschop, UK marketing director of Tesco said: “When it comes to food, every detail matters to us, because we know the role it plays in our customers’ lives.
“Our new campaign captures this. We believe a great dish starts with quality ingredients, whether that’s a tender steak, crisp greens or juicy corn on the cob. For us, it’s not a little thing, it’s everything.”
While the campaign was aimed towards the emotions surrounding food, many shoppers were left baffled at the unexplained branding. A few took to Reddit to share their confusion.
Someone shared a photo of a bag that read: “Party.” They titled the discussion: “Weird bag names?”
A user replied: “Tis a party bag,” while another added: “Ain’t no party like a Tesco bag party.” A third confused user noted: “Ours say ‘Loved’. Figured it was a Valentine’s thing.”
However, others said the change has been praised for its “emotional storytelling,” which some say is more powerful than “traditional branding.”
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