Thanks to Gen Z, photographs are experiencing a revival, with the younger generation printing twice as many pictures as their older counterparts.
A poll of 2,000 adults found that 43% of 18- to 27 year olds frequently turn their digital photos into physical ones, compared to just 5% of 60- to 78 year old Boomers.
A a renewed enthusiasm for printed pictures appears to be on the rise as the survey revealed that Gen Z prints photos about four times a year, which is twice the rate of any other generation. This is despite 42% of individuals believing that modern technology is contributing to the decline of traditional photographs.
The most common digital photos include family moments, holiday snapshots, and scenic viewpoints. However, 19% of respondents admitted they rarely revisit their camera roll, resulting in 14% often forgetting special moments.
Worryingly, one in five shared that they have lost memorable photos entirely due to misplaced or stolen phones.
“Memories are an important part of our identity and sense of self,” said Clinical Psychologist, Dr. Angharad Rudkin. “The stories we tell ourselves about who we are, where we come from, and what we do are all based on our experiences.
“Shared memories are vital in building and maintaining relationships. Recalling moments with friends or family, such as a humorous or significant event, bolsters our sense of connection and reminds us why these relationships are important,” says the research.
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The study, commissioned by holiday park firm Haven, is designed to inspire Brits to “free their memories” by revisiting cherished moments through printed photos.
Dr. Rudkin has coined the term “untapped-memory syndrome” to describe the phenomenon of forgetting memories due to neglecting old photographs. She elaborated, “When we create memories, the information is stored in the brain within interconnected networks of related experiences.
“Interestingly, emotions make memories easier to recall, meaning emotional events, like holidays, are more likely to stay vivid in our minds. If we observe a moment unfold through the lens of a phone while recording it, instead of experiencing it directly, it can result in poorer memory formation,” she stated.
“The best way to remember special moments is to take a couple of photos or a short video, then set your phone aside to fully immerse yourself in the experience.
“Revisiting those memories-by talking about them, looking at photos, or simply reflecting-helps to reinforce their strength and significance.”
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The survey discovered that four out of 10 people believe their earliest memories involve time spent with family on holiday, followed by memories of school life (39%) and trips to the seaside (31%).
Over half of those surveyed confessed they wish they had more printed photos displayed around their home to help them remember those times.
Printed photos still stir up powerful emotions, with 40% of respondents admitting they love reminiscing over childhood snaps. These images often evoke feelings of nostalgia, happiness, and love.
A representative for Haven, which is set to host photo printing pop-ups on February 19 in Birmingham and February 21 in Manchester, commented on the results.
“Our homes are our havens, so it’s no surprise that many of us wish we could display more feel-good memories around us. We understand how busy life can be, but taking the time to enjoy special moments with loved ones is essential. Naturally, we want to preserve these occasions in meaningful ways.”
The representative added, “At Haven, we’re passionate about helping families create lasting memories. Through initiatives like our pop-up events, we’re working to encourage people to revisit their happiest moments and create stronger, richer memories that they can treasure for a lifetime.”