To celebrate its new sharing bars, KitKat is bringing the magic back by re-opening Blockbuster for a limited time only – and customers can pick up a free VHS movie
Do you miss the good old days of scouring Blockbuster for the perfect Friday night movie? Well, fear not, dear Daily Star reader because the beloved brand of yesteryear is making a comeback… sort of.
In a bid to celebrate its new sharing bars, the renowned British chocolate brand KitKat is reviving the magic by temporarily reopening Blockbuster. From April 9 to 12, Brits are being urged to take a break from their daily grind and rewind to simpler times.
With nearly a quarter of Brits nostalgically recalling in-store movie selection, it’s no wonder that Blockbuster was voted among the top five most missed high-street stores by Brits. The KitKat and Blockbuster pop up is a trip down memory lane.
Upon entering, visitors will be met with rows of iconic video cases and a cosy relaxation zone equipped with vintage televisions. After perusing the shelves, guests can select a movie, bring the empty VHS case to the counter, and receive a complimentary KitKat sharing bar and movie streaming code. No booking is required to the event at 59 Greek Street, W1D 4NQ.
The brand-new sharing bars are available in three flavours:.
- KitKat Double Chocolate
- KitKat** Salted Caramel
- KitKat Hazelnut
As if that wasn’t sweet enough, KitKat is dishing out its sharing bars on the shelves, while taking on the crunch-worthy quest of making Britain ‘Break Better’. The iconic crispy wafer wants us all to chuck the stretch and embrace top-notch chill sessions.
KitKat has dug up some startling stats showing Brits are practically snapping over their inability to log off. A whopping third (35%) reckon their smartphone is the villain of the piece. Also, nearly three in 10 get twitchy without their digital buddy within arm’s reach, and a staggering seventy-three percent confess this tech attachment is causing friction at home.
Stephanie Scales, Head of Marketing for KitKat at Nestlé UK & Ireland, said: “It’s more important than ever to stay connected with others in today’s hectic world.
“Whether it’s with friends, family or loved ones, we want to take the nation back to when times were simpler and reclaim the joy of picking out a movie to watch together. By KitKat sharing bars partnering with Blockbuster to take cosy nights in together to another level, we hope that we can help Brits properly savour their downtime and break better!”.
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