Want some merch of your favourite pizza chain? Well you’re in luck as Pizza Express have gone big on anniversary clobber – and you can even get a pizza for 45p
Pizza Express fans can immortalise the chain’s cult dish in their wardrobes – by snapping up a £280 dough ball handbag complete with garlic butter keychain.
Fashionistas who ‘knead’ to inject a little of the chain’s style into everyday life have the chance to pick up the carby clutch ‘Icon Bag’.
No dough ball is complete without a sauce, so the restaurant is cheekily offering a garlic butter dip charm for just £8 to attach to it too.
Pizza Express are releasing an entire ‘Icons Collection’ range, in collaboration with AGRO Studio, to celebrate its 60th birthday, featuring eclectic jackets, t-shirts, boxers and shorts.
Dropping today (March 27), foodies can snap up a variety of themed clothing including a cool, handcrafted patchwork varsity jacket, a striped pizzaiolo-style t-shirt, boxers and shorts.
Fashion fans wanting a slice of the action can snap up the range from the Pizza Express TikTok Shop in addition to a few select restaurants.
To celebrate the launch, PizzaExpress will also be serving its classic pizzas at original prices for one hour only on March 27, with customers able to enjoy an American pizza for just 45p.
George Oxby and Angus Cockram, co-directors at AGRO Studio, said: “At AGRO we thrive on creating bold, conversation-starting pieces that not only look good, but also tell a story.
“It’s an honour to have been invited by Pizza Express to re-imagine the brand’s rich history through a modern, fashion-forward lens – taking inspiration from streetwear, luxury streetwear and contemporary design.
“From dough ball-inspired clutches through to statement-worthy jackets, every piece in the collection celebrates the brand’s legacy in a way that’s stylish, playful and unmistakably Pizza Express.”
Pizza Express CEO Paula MacKenzie said: “Pizza Express is proud to be one of the nation’s most-loved high street brands – famous for an iconic menu, black and white stripes and timeless style, so we wanted to celebrate in a way that’s as bold and fun as the brand.
“The Icons Collection brings our most-loved ingredients and signature style to life in a whole new way – because who wouldn’t want to wear their love for dough balls?”
The full icons collection
- The Icon Tee – a fresh take on the classic pizzaiolo uniform inspired by the gondoliers of Venice. this heavyweight tee reworks the brand’s signature stripes into a deconstructed design with bold midnight blue accents. Also available in kids sizes. £40 (kids from £18).
- The Icon Polo – inspired by the iconic black-and-white stripes of the restaurants, this boxy-fit rugby polo blends heritage with a modern edge. £70
- The Icon Scarf – this midnight blue silk scarf is woven with subtle nods to the brand’s most-loved ingredients, from passata cans to garlic butter. £24
- The Icon Bag – the ultimate statement accessory, designed to turn heads. Inspired by PizzaExpress’ beloved dough balls, this bespoke 3D-printed clutch mimics their golden-baked texture, complete with an embossed finish, delicate golden clasp, and detachable chain strap.£280
- The Icon Charm – a playful tribute to the restaurant’s legendary garlic butter dip, this collectible charm adds a fun twist to The Icon Bag or any accessory. £8
- The Icon Jacket – a luxe, handcrafted statement piece that elevates any outfit. Designed and made in London, the limited-edition Icon Jacket features premium faux-leather sleeves, a heavy cotton poplin body, and intricate brand-inspired detailing. £495
- The Icon Socks – a premium pair of heritage-inspired socks, featuring the brand’s midnight blue colourway on knitted calf-length socks, with an embossed ‘P’ on the ankle and ‘1965’ on the sole. £12
- The Icon Boxers – tapping into the trending boxer-as-shorts style, these unisex boxers are made from heavyweight cotton with pockets for everyday wearability. £46
They are available via the Pizza Express TikTok shop, the collection offers fans a stylish way to celebrate six decades of the chain.
What’s more, select items from the collection will feature a QR code on the tag, instantly elevating customers to Gold status in its award-winning club loyalty programme.
To coincide with the Icons Collection launch, PizzaExpress has introduced a new celebratory menu with innovative takes on iconic dishes, including its fiery Blazing Dough Balls and Queen Margherita pizza, with creamy burrata.
For more information, visit here and you can view the full collection here