Hundreds of shoppers queued from 2am outside McDonald’s in Liverpool ONE for a free Black Friday giveaway from men’s fashion brand Tribal Society
Hundreds of eager shoppers formed lengthy queues in Liverpool city centre this morning, all desperate to snap up an exclusive Black Friday bargain. Since 2am today, Friday, November 28, customers have been camping outside the McDonald’s at Liverpool ONE, dubbed ‘Holy Corner’, all waiting for complimentary gifts from menswear brand Tribal Society.
The label was established by Adam Cummings, hailing from Old Swan, back in 2018 after he noticed a gap in the market for fashionable yet affordable jeans and tops for blokes. Fast-forward to today and the brand has secured its place as a beloved retailer in The Metquarter, alongside its Chester outlet and digital presence.
The company takes pride in offering “affordable luxury” – primarily denim but extending to hoodies, tees and accessories as well, reports the Liverpool Echo. This isn’t the first time the team has organised such a generous giveaway.
Previous years saw punters forming queues outside Clayton Square and Williamson Square. When the ECHO visited today, the line stretched nearly to Primark on Church Street, with those at the front insisting they’d been waiting since just after midnight.
The brand has repeated the gesture for this year’s Black Friday festivities. Owner Adam explained that “Free Friday” represents their way of showing gratitude to the city that propelled the brand to its current success.
He continued: “We started by packing orders in a lock-up. Us in a tiny lockup trying to create something real and physical. We didn’t have influencers and we didn’t have investors.
“But we did have the support of the best city in the world – Liverpool. Very quickly it became real and worldwide, but it still just us. Still local, still real and still yours.”
Adam has been dropping hints about today’s giveaway location across Tribal Society’s social media channels throughout the past week.
Subscribers to the brand’s mailing list were sent the address at 9am, though some savvy shoppers had already worked out it would be at “Holy Corner” and arrived hours beforehand.
When questioned about the reasoning behind Tribal Society’s giveaways, Adam previously explained to the ECHO: “We just think that, if you shop with somebody all year round, you should be rewarded somehow.
“So for Black Friday, we want to do something a little bit different, not only to stand out from the crowd, but actually reward our community who are with us and shop with us all year round.
“We started it last year and it was a massive success. So we thought, why not do it again and go bigger and better?”.