Shoppers have ridiculed Tesco after their Top Iced Fruit Cake and other festive items emerged on shelves without the word Christmas.
Customers have taken to social media to air their discontent as the word Christmas was being missed from several items in the supermarket chain’s festive range.
Among them were a ‘Frosty Fruit Cake Bar’ and a ‘Top Iced Fruit Cake’, as shoppers bemoaned why they could not be simply labelled a ‘Christmas Cake’.
‘The “Christmas Cake” or as Tesco like to call it, the Frosty Fruit cake bar or Merry Top Iced Fruit Cake… very festive but don’t want to offend anyone,’ one person wrote.
While Tesco does have Christmas branding in other parts of the store, such as their Christmas Cake Kit, the curious name change may be due to inventory reasons and tracking stock.
Meanwhile, others expressed their frustration at the shop’s labelling of their ‘Merry Mince Pies‘ with no sign of the word Christmas in sight.
‘Tesco can plaster tinsel all over the box, but apparently the word “Christmas” is too risky for their “Merry Mince Piece”,’ one user penned.
‘Welcome to the era of corporate tiptoeing. We are doomed. Bah humbug.’ But another shopper pointed out that the pies were rarely packaged with the word.
A frosty fruit cake bar being sold in Tesco’s Christmas range for £3.75
Meanwhile their luxury Winter Town cards appear online with the word Christmas but not in their stores
They quipped: ‘They’re literally just called mince pies. When have the boxes ever said Christmas on them?’
‘Tesco rebranding Christmas cake with Festive?! Back on the rack. No thanks,’ a customer complained.
Another enraged shopper said: ‘Seems like Christmas cake isn’t a thing at Tesco either.
‘First, evergreen trees instead of Christmas trees and now “Iced Fruit Cake” instead of Christmas cake. What is going on at Tesco?’
Elsewhere, Tesco’s Luxury Winter Town cards appeared on shelves without the name of the festive holiday.
Online, however, they were advertised as ‘Tesco Luxury Winter Town Christmas Cards’, priced at £3.50 for a pack of 12.
The Daily Mail has approached Tesco for comment.
It comes after the supermarket faced backlash for changing the name of its Christmas ferns to ‘evergreen trees’.
The supermarket giant is selling the 6.5ft ‘Luxury Evergreen Tree’ at £60 on its website and in-store.
The move has caused many Brits to unleash their fury on social media, with the move being branded as ‘woke nonsense’.
Susan Hall, leader of the Conservatives in the London Assembly, was vocal about her thoughts on social media, writing on X: ‘Wretched ridiculous nonsense, call it what it is, it’s a Christmas tree. There, I said it out loud. I’m fed up with all this woke stupidity.’
Olympic medalist, Sharron Davies, called it ‘a bit silly’, saying on the social media platform: ‘It’s a Christmas tree that people put up at Christmas to celebrate Christmas!’
Shoppers have taken to X to air their fury as they believe the store is avoiding the word ‘Christmas’ in a bid to avoid offending anyone
Another user accused the supermarket of political correctness and called for the public to boycott Tesco.
Meanwhile, some users started questioning whether Tesco was offended by the Christian holiday.
Tesco told the Daily Mail: ‘We are at Tesco and have a range of real and artificial Christmas trees in store as part of a wide selection of Christmas products to help our customers celebrate Christmas this year.’
It said it is called an ‘evergreen tree’ to make it clear the type of Christmas tree inside the box.
The supermarket giant added that it is still selling and advertising ‘Christmas trees’ and hasn’t decided to stop celebrating Christmas.
On the Tesco website, you will still be able to find other Christmas trees listed as so, along with other essentials under the Christmas tab.
Some of the products still branded as ‘Christmas trees’ are sold by Tesco, and range from £5.19 to £159.99.