Over a third of Brits are more inclined to perform random acts of kindness in December, with many volunteering and donating to charity
Over a third of Brits are more likely to carry out random acts of kindness in December than at any other time of the year. A survey of 2,000 adults revealed that 34% have volunteered during the festive season, including at a soup kitchen, for charity, or at community or school events. In contrast, 52% admitted they never donate their own time for free throughout the rest of the year.
The research was commissioned by Santander, which teamed up with influencer HarveyRidesBikes. He took to the streets of London dressed as Santa, surprising passersby with red chocolate coins and unexpected gifts on a Santa-nder Cycle bike.
The study further discovered that 33% typically contribute to a food bank or charity in the lead-up to Christmas. Additionally, 21% will check in on vulnerable individuals, such as elderly relatives, in case they are feeling lonely during the festive period.
It also emerged that 19% are more likely to cook for friends or neighbours in the final months of the year, or support local businesses when buying gifts (31%). In addition, almost a third are more likely to donate to charities in December than any other time of year.
HarveyRidesBikes commented: “Riding around on my bike handing out sweets has shown me how small acts of kindness really brings out the best in people – especially at Christmas.
“A quick chat, a shared laugh or checking in on someone lonely can make a real difference. It’s great to see the research confirm that the UK feels the same and isn’t a nation of Scrooges.”
The research also revealed nearly half (43%) of people believe typically grumpy Brits brighten up and are generally kinder during the Christmas period.
They say the pleasure of giving their time and presents (39%) and taking time to reflect on those less fortunate than themselves (38%) inspires this festive generosity, followed by films and books bringing the spirit of ‘kindness at Christmas’ (34%).
With almost a third (30%) more likely to donate to charities in December than any other time of year.
The study also discovered a 43% increase in smiling and general cheerfulness in December during the run-up to Christmas, compared to the rest of the year.
But make the most of the seasonal goodwill, as January is when the chill returns – 18% revealed the first month of the year is when Brits behave the least kind, happy, or forgiving.
Josie Clapham, director of customers at Santander UK, said: “A little bit of kindness goes a long way, especially at Christmas.
“Our research shows just how kind the British public is at this time of year, with more people showing goodwill and looking out for others in their community.
“Christmas can be an expensive time, with many people searching for that perfect gift – but often nothing beats the gift of kindness.
“That’s why we’ve partnered with HarveyRidesBikes to surprise and delight Londoners with small gifts from a very festive Santander Cycle.”
THE TOP 10 ACTS OF KINDNESS BRITS WILL CARRY OUT TO SPREAD JOY THIS CHRISTMAS:
- Donate food or toys to local charities and foodbanks
- Support small or local businesses when buying presents
- Make more time to visit friends and family
- Check in on vulnerable individuals or those who might be feeling lonely during Christmas
- Cook for others, like friends and neighbours
- Give sincere compliments to strangers
- Leave larger tips for waiting staff
- Be kinder to my work colleagues
- Start conversations at times you usually wouldn’t, such as during my commute
- Allow other Christmas shoppers to jump ahead of me in the queue