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Advertising could be introduced for the first time in the BBC‘s 100-year history and favourite shows placed behind a paywall as part of radical reforms.
Culture Secretary Lisa Nandy unveiled the proposals as she set out her vision for the funding of the BBC from 2028 as it enters its once-a-decade charter renewal.
She is looking at options for the corporation to raise funds from sources on top of the licence fee, including allowing the BBC to run adverts across all services. Another option would see it restrict adverts to iPlayer, the BBC website, and YouTube videos.
But the proposals would likely draw a huge backlash from commercial competitors, with critics predicting the likes of ITV and Channel 4 would be ‘appalled’.
Another idea is for older programmes on iPlayer to go behind a paywall in a ‘top-up subscription service’, or a Netflix-style service in which users pay for hit shows.
Now you can have your say in the Daily Mail’s latest poll on whether the BBC should start showing adverts to help increase its income.
In yesterday’s poll, readers were asked: ‘Was Trump wrong to attack murdered Rob Reiner’s politics and accuse him of having a “mind-crippling disease” in his tribute?’ Out of 22,000 votes, 85% of you said ‘yes’ and 15% said ‘no’