In recent years there’s no denying that food prices have gone up as people up and down the country are spending more on their weekly shop.
Shoppers have been taking to a Reddit page named ‘whatsinyourcart’ to share how much food they are getting for their money.
And one shopper from Iceland has left users stunned at how much they spent on a fortnightly shop at the supermarket.
The man posted a picture of his shop, which included a large number of frozen products, including Greggs sausage rolls, steak bakes, burgers, sausages, lasagna and fish pie.
Other items on the list included long-life milk, multipack Walker’s crisps, Jaffa Cake, strawberry yogurt and a pack of bananas and apples.
All together the order came to £119, including delivery fees.
However, Reddit users have raised concerns over the contents of the shopping basket, as well as being shocked by the price.
One user said: ‘Seriously no shade here but please learn to cook some real food for the sake of your health. You desperately need some fruit, veg, and whole grains. ‘
One shopper from Iceland has left Reddit users stunned at how much they spent on a fortnightly shop at the supermarket
Another added: ‘Learn to actually cook more and you will save trust me.’
A third person wrote: ‘When did Iceland get so expensive? I do a weekly shop for 4 people and a dog for this amount and we eat really well – fresh meat, fruit, veg, alcohol, treats, even toiletries and cleaning products are included. I can’t believe this costs so much.’
While someone else said: ‘I could wrap my head around this if it were extremely cheap, but it’s quite expensive for one person, poor quality and incredibly unhealthy.’
Another commented: ‘You know you could make lasagnas from scratch for way cheaper? And freeze them? And they would taste one billion times better? Ready meals are a total scam from any supermarket.’
In 2023, Iceland was named the UK supermarket with the fastest rising prices, with research showing a 10.1 per cent increase that calendar year.
And earlier this year, the supermarket said it would continue to increase food prices in response to the Government’s Autumn Budget.
Iceland blamed Rachel Reeves’ tax raid for hiking its suppliers’ cost and said it was ‘doing our utmost’ to offset rising costs caused by suppliers, according to the Sun.
However, the supermarket said it would ‘inevitably have to pass some of these on to consumers, where we can do so without weakening our own price position in the marketplace’.
It added: ‘In consequence, we expect UK food price to peak at some 4-5% in the next six months.’
It comes as Iceland’s boss, Richard Walker revealed he would pay customers to catch shoplifters in the act after the company revealed they had suffered a £20million blow to the business last year.
He said he hoped that the incentive would encourage shoppers to act if they spotted a shoplifter and hit back at claims it was a ‘victimless crime’.
The supermarket is the first in the UK to offer rewards to customers who snitch on thieves.
Shoppers will be given £1 on their bonus cards each time they point out thieves to Iceland staff and Mr Walker hopes it will allow the chain to lower their prices.
The CEO revealed that the cost of shoplifting to the business was £20million annually and Mr Walker hoped that money saved from the scheme could go back in to the shops, paying for more workers and lowering prices,
The Daily Mail has approached Iceland for comment.