Character Group suffered a bleak festive season as it struggled in a ‘challenging’ market scuppered by Donald Trump’s tariffs.
The AIM-listed toy company, which designs, makes and distributes toys for the likes of Peppa Pig and Power Rangers, said sales fell 11 per cent in the four months leading up to Christmas.
The update, ahead of its annual meeting, came after it last month warned that tariffs had ‘severely impacted’ its performance in the US.
Nothing to smile about: Peppa Pig maker suffered a bleak festive season as it struggled in a ‘challenging’ market scuppered by Donald Trump’s tariffs
The country counts for about a fifth of sales, with many of the products imported from China.
The firm added that ‘sales in the second half of the current year are projected to improve’ – while profits ‘are projected to more than double’.
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