LVMH boosted hopes of a luxury goods industry revival as it posted improved sales for the end of last year.
The group, whose brands include Moet, Givenchy and Louis Vuitton, has struggled with a slump in demand for high-end goods.
But sales at the business for the last three months of 2025 rose by 1 per cent to £19.7billion – beating analyst forecasts for a 0.3 per cent decline.
Showing that recovery will take time, however, LVMH’s fashion and leather goods division, the biggest part of the business and home to brands such as Dior, fell 3 per cent.
Across the whole of 2025, a 1 per cent slide in sales helped push profits down 9 per cent to £15.5billion.
LVMH, which is controlled by French billionaire Bernard Arnault, has boosted investment in China in a bid to revive sales.
Looking good: LVMH, whose brands include Moet, Givenchy and Louis Vuitton, saw sales grow 1% in the last three months of 2025
The company has opened a ship-shaped Louis Vuitton store in Shanghai and a Dior flagship store in Beijing.
It comes after British brand Burberry said last week that sales of its scarves and other accessories have picked up among Gen Z shoppers in China.
LVMH chief financial officer Cecile Cabanis told the Financial Times that she was expecting a ‘gradual improvement’ in the group’s fortunes this year.
Shares, which are listed in Paris, yesterday inched up by 0.2 per cent.
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