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Jeremy Clarkson has been left ‘disgusted’ by a ‘completely realistic’ post claiming that one of the stars of Clarkson’s Farm had died in a twisted AI hoax.
The former Top Gear presenter hit out against the ‘completely realistic’ post that claimed one of his co-stars on the Prime Video show had passed away.
Jeremy, 65, was left fuming after spotting a series of posts on Facebook, which detailed a number of fake disasters that were claimed to have happened on his Oxfordshire farm.
It included a ‘news’ post that his dry stone wall expert and ‘head of security’ Gerald Cooper had died – after he was diagnosed with lung cancer in the show’s third series.
The posts also claimed that his wife Lisa had left him, that Jeremy had broken his leg, and that his farm hand, Kaleb Cooper, had welcomed a fourth child.
The stories, none of which were true, were posted alongside AI-generated images which appeared to back up their claims, according to Jeremy.
Jeremy Clarkson has been left ‘disgusted’ by a ‘completely realistic’ post claiming that one of the stars of Clarkson’s Farm had died in a twisted AI hoax
The hoax posts detailed ‘news’ that dry stone wall expert and ‘head of security’ Gerald Cooper had died – after he was diagnosed with lung cancer in the show’s third series
He penned in his column in The Sun: ‘ On Facebook this week, we heard from just my farm alone that Gerald has died, Kaleb has had another kid, Lisa has left me, and I’ve broken my leg.
‘All of the stories were accompanied by a completely realistic photograph. And all of them were complete nonsense.
‘Do I mind? Yes. Mostly because Gerald is unused to being in the public eye, and it worries him that his kids see this kind of thing online. So whoever’s doing it, pack it in.’
He went on to hit out at AI users for ‘digitally removing clothes’ from images of people – after X’s Grok feature was being utilised by users to ‘digitally undress’ people.
Gerald, who has been part of the Prime Video show since its first season in 2021, revealed that he was cancer-free after treatment for prostate cancer in 2024.
The diagnosis came when he and the Clarkson’s Farm team were filming for the third series of the TV series, with Jeremy reacting to the news in one episode.
He told the cameras: ‘I’ve been phoning around, doctors and things I know, and his odds are really good, but it’s scaring him to death.
‘I know he doesn’t understand and he’s bewildered because, for obvious reasons, somebody said, “Look, I’m sorry it’s cancer”, and that’s all he heard. He’s desperately upset, terrified. Poor man.’
Gerald (middle) was declared cancer-free in 2024
The AI hoax on Facebook also claimed that he had split from wife Lisa
Another hoax claimed that Jeremy’s co-star Kaleb (right) had welcomed another child
Gerald updated fans about his condition in 2024, revealing he was ‘happy and cancer-free’ after going through treatment and thanked ‘everyone for supporting’ him.
It comes after Jeremy issued a brutal response to a fan who hit out that Brexit was to blame for struggling British farms – as his following begged for him to be made agricultural minister.
The former Top Gear star hit out that the follower should question their ‘grasp on reality’ during a heated exchange on X, formerly known as Twitter.
Jeremy responded to the comments left by his fans under a video he filmed for farming campaign group No Farmers, No Food, which advocated for fair pay, sustainable practice and government policies to keep the industry stable.
Speaking in a video filmed on his phone, the TV presenter said: ‘I’m Jeremy Clarkson, and in the next Parliament I’d like to see the Government prioritising farming.
‘We’ve been asked to diversify and when we try to do that, the local authorities tell us we can’t and that needs addressing.’
One X user replied under the video: ‘Please join Reform. You could be their advisor/intermediate between Farmers on Farming and what they need.’
A second disagreed: ‘The former Brexit party is the reason why most farms are struggling. They lost subsidies from the EU and its now cheaper for most shops to buy from the EU then domestically.’
Jeremy recently hit back at fans in an X debate about British farming
To which Jeremy hit back: ‘Oh dear. You don’t seem to have grasp of reality.’
The heated exchange fired the debate between X users about farming in Britain, with some even calling for Jeremy to be agricultural minister.
One wrote: ‘Farmers are the most important people. Without them we starve,’ as another chimed in: ‘Always buy as local to you as you can.’
‘Stand for council,’ someone else encouraged, as another fan wrote: ‘Jeremy Clarkson for agricultural minister.’
‘Double edged sword. They tell you to diversify, but tie your hands so you can’t,’ a fourth person penned, while a fifth wrote: ‘What I don’t understand is….why is it okay for one set of people, to tell another set of people, what they can and cannot grow or build on own land?’
The No Farmers, No Food account is a farming advocacy campaign that was founded by media commentator James Melville, who grew up on a family farm in Scotland.
The account is run by 20 farmers across the UK, and features videos and quotes from famous faces talking about farming, including Jeremy, David Beckham and Saturday Kitchen’s James Martin.
Clarkson recently distanced himself from the group, despite being a prominent supporter of British farmers and often sharing his thoughts online.
He wrote on his social media profile in 2025 he has ‘nothing to do with the account’ after he was associated with an incorrect quote shared by the page.
Clarkson’s Farm is available to stream on Prime Video