Brits can bag a bargain in Bognor and get sozzled in Skegness on the cheap after Butlin’s boosted it all inclusive drinks package at its famed holiday resorts
Butlin’s is boosting its booze package after revealing more than 100,000 people enjoyed all-inclusive beers and cocktails last year. The new drinks include a ‘Birthday Bonanza’ cocktail to celebrate Butlin’s 90th birthday, a mix of vodka, amaretto and Coca-Cola.
More than 2.8 million drinks were served to guests with the drinks package last year. And holiday lovers can drink as much as they like at all three resorts in Bognor Regis, Minehead and Skegness with new spirits and cocktails added to the package.
As well as the new cocktails, Gordon’s Mediterranean Orange Gin, Captain Morgan Dark Rum and Disaronno have been added to all three resorts’ spirits selection, while Madri Excepcional 0.0% is now available as a Low and 0% option.
Adult package start at £25.95 per day and includes a range of soft drinks, spirits, wine, draught beers and cider, as well as Costa Coffee, bringing the all inclusive package to more than 60 drinks.
The holiday firm’s head of marketing Alex Meyer said: “We’re all about offering incredible value for money, and with the latest additions to the all inclusive drinks range the package is even better value for guests.
“Now with over 60 drinks to choose from, including our new cocktails and spirits, our all inclusive drinks package continues to be unrivalled compared other UK holiday resorts offerings.
“As we celebrate our 90th birthday, guests can raise a glass to the landmark occasion with our brand-new Birthday Bonanza cocktail.
“The new creation is set to rival our guest favourite cocktail, Butlin’s On The Beach, which has been the most popular cocktail since the drinks package launched in 2024.”
Madri claimed the top spot as 2025’s most popular all inclusive drink and made up 8% of all drinks ordered across the three resorts. Second place was Smirnoff Red, with the vodka chosen for one quarter of all spirit-based drinks ordered last year.
Third place was awarded to Butlin’s On The Beach, a twist on the classic cocktail. The sunset-coloured drink was the most popular cocktail at all three resorts, ordered twice as much as second place Strawberry Woo Woo.
Butlin’s is hosting headline mega acts, eight brand new shows and offering its lowest-ever price for four-night, term-time breaks this year to celebrate it’s 90th birthday.
Dance troupe Diversity will be taking over Studio 36 venues at all three resorts with their exclusive, gravity-defying show, Time Capsule, inspired by pop culture history.
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