Sydney Sweeney modeled pieces from her new SYRN lingerie line in an Instagram post shared on Friday.
The 28-year-old entrepreneur bared her famous cleavage in the brand’s Lowdown Cami, modeling a brown color called Date Night.
She snapped a seductive selfie while posing in a MacBook PhotoBooth frame.
A second slide treated the company’s 317,000 followers to four racy snapshots of the blond bombshell as she nearly spilled out of Deep Dive Low Scoop Bralette.
Both pieces retail for $39 and consumers can choose from four colors.
The caption of the post read, ‘Our recent photo booth roll,’ and included film and teddy bear emojis.
Sydney Sweeney modeled pieces from her new SYRN lingerie line in an Instagram post shared on Friday
The 28-year-old entrepreneur bared her famous cleavage in the brand’s Lowdown Cami, modeling a brown color called Date Night
Sweeney announced on Wednesday that her Comfy Collection is now available for purchase.
‘Do what makes you naked ☁️ our comfy. @SYRN is now available :),’ the Eden actress wrote in a social media caption.
Meanwhile, SYRN described the new pieces as ‘smooth, flexible and made to feel barely there.’
The silver screen siren previously announced that her line ‘sold out in HOURS!!’
She added, ‘We’re working on a restock soon. I’m so grateful. I love you allll.’
The Euphoria star has been strategic in her marketing, posing for sexy images and pulling a stunt at the Hollywood sign ahead of the underwear launch.
There have since been reports that she filed a trademark application hinting at her future plans for a beauty endeavor.
According to WWD, trademark attorney Josh Gerben flagged a filing with the US Patent and Trademark Office from January 16 for SYRN in relation to skincare products, beauty care, and cosmetics.
Does using such selfies to sell lingerie empower women or just reinforce unrealistic beauty standards?
She snapped selfies while posing in a MacBook PhotoBooth frame
The caption of the post read, ‘Our recent photo booth roll,’ and included film and teddy bear emojis
SYRN officially launched on January 28
The application is for ‘intent-to-use,’ meaning products could be in development, or the trademark is being filed to protect itself for the future.
No specific product names or innovations were detailed in the document.
Sweeney recently opened up about her mission for the brand, insisting she wanted to ensure every piece fits well and works on a ‘beautiful range of body types.’
She told Cosmopolitan magazine: ‘My designers are all women, and I have an amazing diverse team.
‘My models are a beautiful range of body types. I’m always like: “I want to see it on every body.” I can’t be the only model. I need to make sure everyone feels really good in it.’
Sweeney emphasized, ‘If I wouldn’t wear it, I wouldn’t want to make it.’