Organisers of the UK’s largest sex festival say demand is higher than ever and this year’s raunchy bash will be the best yet. But they say the quality of Swingathon won’t suffer and will actually get better.
Ticket sales are already 17% up from last year and it’s going to be held at a new venue too, with X-rated traders flogging all manner of kinky clothing and ‘swing bling’. There will be “more social areas for connection”, along with a full mobile spa, sauna and plunge pool area.
The passionate team says planning it is a “year-round operation” so they can get everything in place for kinky Brits to get their kicks. The three-day alternative lifestyle and fetish gathering, now in its sixth year, has previously attracted criticism from locals in the sleepy village of Allington near Grantham, Lincs, who complained about “loud moaning sounds” coming from the site.
Operations begin “almost as soon as the previous festival ends” as they quickly gather feedback on what worked and what needs to be changed or added.
Founder Stacie Cole told the Daily Star: “Following the success of last year’s event, demand has certainly increased. However, ‘bigger’ for us doesn’t simply mean higher attendance numbers. We are focused on enhancing quality rather than pursuing expansion for its own sake. The experience must remain immersive, not overwhelming.”
She added: “That may mean refining layout, increasing comfort areas, improving stage production, or adding new experience zones – rather than dramatically increasing capacity. That said, we are anticipating strong attendance and significant interest from new attendees, vendors, and partners.
“The lifestyle community continues to evolve and mature, and there is a growing want for well-organised, premium events that prioritise consent, safety, and community standards.”
Stacie also told the Daily Star the new Swingathon will have a spa to spark steamy connections. She said: “Each year we look at how we can elevate the experience. This year we’ve focused on expanding environments and diversifying the types of spaces available.
“That includes more social areas for connection and conversation, and we are super excited to have a full mobile Spa, sauna and Plunge pool area on the ground which includes a full chill area.
“Also enhanced performance staging with upgraded lighting and sound design as we’re also investing in a production team that is joining us this year. As our audience evolves, so do their expectations — and we want the environment to reflect that.”
She continued: “Ultimately, our goal is to ensure that even returning guests discover something new. Familiarity builds community — but novelty keeps it exciting. If we had to truly say what we are excited about, it would be that for Swingathon 2026 is going to be held at a brand new venue and we are very excited about this.”
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