An upmarket London cafe has faced public ridicule for selling pots of just six blueberries at a cost of £1.50.
Blend, located at 62-storey skyscraper 22 Bishopsgate in the heart of the country’s capital, offers the tasty fruit as a topping for its customers’ morning porridge.
Yet numerous shoppers have been left outraged at the eye-watering price for such a small portion in a plastic pot.
Weighing in at just 20 grams, the price of a blueberry per kilogram at Blend comes to a whopping £75.
Meanwhile, in contrast, nearby Tesco Express sells the fruit at £2.20 for 150 grams – or £14.67 per kilogram.
Taking to Reddit to share their horror at the extortionate price of the fruit topping, one user described it as ‘absolutely disgusting’.
‘A massive waste of plastic and a massive rip off,’ they added, while another said: ‘Anyone who buys a pot of five blueberries deserves to be ripped off’.
One particularly outraged commenter insisted that charging customers that much ‘should be illegal’ and added: ‘Not just the cost but the utter waste of material. Absolute joke.’
Blend, located at 62-storey skyscraper 22 Bishopsgate in the heart of the country’s capital, offers the delightful fruit as toppings for porridge. Yet a pot (pictured) of just six blueberries comes at an eye-watering cost of £1.50
Taking to Reddit to share their horror at the extortionate price, one user described it as ‘absolutely disgusting’. ‘A massive waste of plastic and a massive rip off,’ they added, while another said: ‘Anyone who buys a pot of five blueberries deserves to be ripped off’
Weighing in at just 20 grams, the price of a blueberry per kilogram at Blend comes to a whopping £75. Meanwhile, in contrast, nearby Tesco Express sells the fruit at £2.20 for 150 grams – or £14.67 per kilogram
‘If blueberries cost this much everywhere, my toddler would be working through around £20 worth of blueberries per day,’ another user quipped.
22 Bishopsgate were approached for comment.
It comes as recent research has uncovered Britain’s top spots for your morning caffeine fix – spanning from the top of Scotland to the bottom of England.
Of the 44 winning establishments, 13 of these cafes are located in London.
From £10 filter coffees at Marylebone’s Special Guests to iced lattes at Hammersmith’s Carbon Kopi that will set you back a cool £4.65, these are not your average cups of joe.
After London, Manchester and Bristol were the most represented on the list, with four coffee shops each on the list, but the list isn’t just made up of metropolitan hubs.
Portree, the capital of the Isle of Skye, and Falmouth, on the southern tip of Cornwall, also feature on this exhaustive list compiled by The Best Coffee Shops UK.
London is home to 13 of these top spots after The Best Coffee Shops UK gathered data from across the city, as a jury evaluated factors such as quality and community among others.
These jury results were then combined with a public vote and tallied to create a final list, according to TimeOut.
According to British entrepreneur Scott Martin, who owns Unity Coffee, and also co-founded Coffee Nation and Costa Express, a Starbucks franchise – around 70 per cent of the US coffee giant’s UK outlets are franchises – so a rural town might now charge more than an artisan coffee shop in East London.
Why? Because the major brand has to account for ‘a layer of pricing to cover central overheads and shareholder expectations’.
He adds: ‘There’s an element of “what price can you get” too – if you’re in a tourist city with a transient customer, rightly or wrongly, brands will apply an element of supply and demand.’
Martin adds that the idea of a simple coffee breaking the £5 barrier, as many have predicted, may actually not happen anytime soon – because consumers will kick back in a saturated market.
‘Yes, the price of green beans has gone up, and there are lots of headwinds in it, but I don’t think any of that can really justify some of the prices that we’re paying for our coffee. It doesn’t make any economic sense.’