Two in five Brits would pay up to a 20% premium to live near a great pub, new research finds, and would rather be close to a boozer than a school or park
Millions of Brits are choosing to live near a decent local boozer over green spaces and school catchment areas. Two in five Brits would pay up to a 20% premium to live near a great pub, new research finds.
A third of Brits (31%), equivalent to 17 million people, are now choosing them over traditional location drivers. Three in ten are willing to accept a longer commute to work and are even prepared to sacrifice property size to be within walking distance of one.
Younger adults are leading the shift, as 61% of 27–34-year-olds claim they are more loyal to their local than their barber or favourite takeaway.
Among 22-25 year olds, pubs are valued above green space, with 70% willing to pay more to live near a pub, compared to 66% for a park.
Greene King pubs, which carried out the study, is launching its “second home scheme” with the chance to win free beer for a year.
The scheme is inviting the nation to officially recognise their local as a second home.
Actor Larry Lamb stars in a new Greene King video showcasing what Brits could enjoy from their “second home”.
He said: “People have always thought the big selling points of a location are things like transport links, a nice park and good schools.
“Whilst all of those still matter, for me – and plenty of others – the local pub is just as important.
“That’s where the good stuff happens. It’s where you catch up with friends, have a proper laugh, and switch off at the end of the day.
“And let’s be honest, it’s more than just ‘a pub’. It’s where you feel completely at home.”
To sign up to the scheme visit www.greeneking.co.uk/home-at-your-local.