The 1966 hat-trick hero has teamed up with Greene King to launch “60 Years of Hurst” – a special ale celebrating England’s only iconic win
England World Cup winning legend Sir Geoff Hurst is releasing his own beer for this summer’s tournament in America.
The 1966 hat-trick hero has teamed up with Greene King to launch “60 Years of Hurst” – a special ale celebrating England’s only iconic win and also referencing Baddiel and Skinner’s famous Three Lions song lyrics.
The 84-year-old ace says the fresh new brew is “perfect for watching the football with friends”.
The golden pale ale clocks in at 4% and promises a crisp, easy-drinking pint – packed with citrus and tropical notes to keep punters refreshed through nail-biting matches this summer.
It will be available in Greene King pubs across the country from May.
And for every pint pulled, 5p will go to Diverse Abilities, a Dorset charity close to Sir Geoff’s heart that supports people with complex disabilities.
Sir Geoff said: “I hope people enjoy raising a glass this summer and supporting a really important cause.”
Pub bosses reckon the tie-up with England’s last surviving World Cup winner will help pull in punters during the tournament.
Greene King’s Dan Robinson said the ale gives landlords something “genuinely distinctive”.
Sir Geoff has recently concluded his farewell tour across the country and has hinted he plans to retire from public events next year.
His ale launch is part of a wider push to get fans back into boozers.
Footie fans are also set to get extra time at the bar after ministers relaxed pub opening rules for the tournament.
The Home Office has confirmed locals can stay open later for key England and Scotland clashes – even if kick-offs are earlier in the evening.
The tweak covers crucial knockout games, including potential last-16 ties, where both nations are expected to draw huge crowds.