One in four households are divided over who they’re supporting during the 2026 World Cup, with family members backing rival nations and adding tension on matchdays.
Families are bracing for a summer of split loyalties, as a quarter of UK households harbour individuals supporting competing nations in the World Cup this summer.
A survey of 2,000 adults revealed that 25% believe divided allegiances add a touch of tension to matchday viewing. However, 11% dread genuine humiliation if their team is defeated by a family rival.
Despite the national rivalry, the study, commissioned by Tesco Mobile, discovered fans still crave sharing the significant moments with their loved ones. A whopping 78% immediately grab their phone following a crucial moment, whether it’s a last-gasp goal or a contentious red card.
Furthermore, 82% stated that being able to effortlessly contact friends and family makes them feel more connected during major sporting events, even when they’re watching from separate locations.
For the 13% who will be viewing this summer’s tournament from abroad – either in the stadium or while on holiday – staying connected overseas is also a top priority.
Laura Joseph from Tesco Mobile, which has given roaming fees a red card, allowing customers to use their UK data, minutes and texts in 48 destinations across the EU and beyond at no extra cost, said: “We’re keeping families connected this summer – even when loyalties are divided.
“Moments like these are meant to be shared, whether you’re celebrating together or supporting different teams.
“With Home from Home and reduced roaming in the USA and Canada, our customers can stay connected and enjoy every moment without worrying about unexpected charges.”
This follows the international football tournament getting underway, with England attempting to surpass their previous performance where they crashed out at the quarter-final stage following a 2-1 defeat to eventual finalists France.
However, they delivered a superior showing in the European Championships two years afterwards, reaching the final before succumbing 2-1 to Spain.
This marks England’s inaugural major tournament under Thomas Tuchel’s fresh leadership after Gareth Southgate – the country’s most triumphant manager since Alf Ramsey – resigned in 2024.
Meanwhile, following their first World Cup qualification in nearly three decades, Scotland’s journey has reached its conclusion.
Despite securing victory against Haiti, losses to Brazil and Africa Cup of Nations winners Morocco resulted in the Scots being knocked out of the competition.
This leaves England as the sole remaining home nation in this year’s World Cup where they will face off against Congo DR tomorrow (July 1).