New research shows British photo and video habits are on the rise, with the average Brit capturing over 1,000 photos and 300 videos every year
Fresh research has revealed the typical Brit now takes 1,040 photos and 312 videos each year. Gen Z are capturing the most content, averaging 39 photos and 17 videos weekly, with Millennials close behind at 26 photos and seven videos during the same period.
It turns out that 18% have tried to copy the techniques of renowned directors in their own filming, soaring to 43% among Gen Z, with 21% confessing they’ve produced content influenced by blockbuster movies like The Odyssey.
Nevertheless, the study, commissioned by Samsung, discovered that while taking these videos and pictures has become second nature, 42% will now dedicate time to editing or polishing their posts before sharing them online.
Content creators are most inclined to crop images, cut clips, tweak brightness, boost image quality, incorporate music, or eliminate people from backgrounds before uploading their creations.
Annika Bizon from Samsung UK & Ireland, which is celebrating the launch of the Galaxy Z Fold8 Ultra, combining enhanced low-light photography and features such as My FanCam to help capture, edit, and share content wherever inspiration hits, said: “Taking photos and videos has become second nature for many of us, but it’s no longer just about capturing a moment.
“Our research found that over two in five Brits edit their content before posting, showing how much more considered the process has become.
“People want technology that helps them create content without slowing them down, whether they’re filming a holiday, a concert or their morning walk.”
The most common moments or settings to be captured include holidays (53%) and family events (52%), as well as pets (41%) and meals (36%).
Alongside these everyday memories, creator-style formats are also on the rise, with 15% sharing food-related content and 12% taking mirror selfies.
Meanwhile, 11% have filmed a ‘day-in-the-life’ video and the same percentage (11%) have created Get Ready With Me (GRWM) or makeup and beauty videos – this figure jumps to 47% among Gen Zs who’ve filmed at least one of these.
The study also revealed that 37% of adults now take more photos and videos than they did five years ago. And 35% even produce and share content with others at least three days a week.
As platforms prioritising visuals continue to expand, 30% said their interest in editing content has grown over the past five years.
The findings also suggested that the content people consume is influencing what they create.
More than half (53%) believe social media has set a higher standard for photography and video quality, with 49% now posting better quality or more polished content (42%) than they did five years ago.
Stable video recording (21%), low-light photography capabilities (19%), AI powered tools (12%), and a large screen for editing (10%) are all features amateur creators said would encourage them to capture even more.