Baffled Brits have been left stunned at shelves full of festive chocolates, Santas and decorations months before before Decembr 25th
Shops are already going Christmas crackers – more than four months early. Baffled Brits have been left stunned at shelves full of festive chocolates, Santas and decorations 124 days before the big day.
Goodies at B&M Bargains stores include advent calendars, selection boxes and a festive favourites booze selection.
The retailer has become one of the first in the country to deck out their shelves in festive favourites and selection boxes. And it has a whopping three yuletide-themed aisles already.
Home Bargains has also started selling Christmas items and Harrods is already stocking its 2026 Christmas Bear. It comes as the Met Office warned another heatwave could be on its way in the coming weeks.
Flabbergasted Richard Whitaker said: “It’s absolutely crazy. The cricket season hasn’t finished yet. I haven’t even been on my summer holidays and the selection boxes are out.”
Another social media user said she had seen Christmas trinkets at a garden centre in Horndean, Hants., adding: “They could have at least waited till after Halloween.”
And one shocked social media user said: “I love Christmas, but the middle of August is a tad early. Although I suppose it does help those who need to spread the cost over a few months.”
But not everyone thought it was a bad move. One shopper tweeted: “In this economy a lot of us need to start buying early and putting a few bits away each week.”
A spokesperson for B&M said: “We know it might seem a little early to be rocking around the Christmas tree, but at B&M we’re the gift that keeps on giving!
“Our Christmas gifting range is already landing in stores nationwide, giving those super-organised shoppers the chance to get ahead of the festive rush.
“But why wait until December to treat someone special – or even yourself? After all, with gifts that are Big on Magic, Little on Price, there’s every reason to start celebrating early.”