Sydney Sweeney has revealed the surprising reason she chose to strip naked for her latest sports ad – saying she was ‘uncomfortable’ with rival platforms making predictions about her underwear
Sydney Sweeney has explained why she decided to get completely naked for her latest eyebrow-raising advert – and the reason is rather unexpected.
The Euphoria star caused a stir after stripping off for a provocative campaign with sports prediction platform Novig. But according to Novig founder and CEO Jacob Fortinsky, Sydney herself wanted to ditch her clothes after taking issue with other prediction platforms. “She said, ‘I’m uncomfortable with other platforms that have markets on what color underwear I’m going to wear’,” Fortinsky recalled in an interview with Front Office Sports.
“There’s something clean about sports,” she reportedly said. Sydney has an equity stake in Novig, which focuses exclusively on sports predictions rather than allowing users to bet on a huge range of other subjects.
And she certainly made sure people noticed the difference. In the ad, the 28-year-old actress appears completely naked while using various sporting equipment to cover herself.
“Think you know sports? Prove it. Novig is just sports,” she purrs. At one point, she sits on a basketball hoop before declaring: “So they wanted a show? Just sports.”
She then appears wearing shoulder pads with a football strategically placed over her modesty. “You can trade this sport. And this sport.”
Later, she adds: “No betting on wars or deaths and no politics. Just you, your takes, and sports.”
Fortinsky said Sydney was perfect for creating a splash, admitting: “Sydney is great at captivating audiences and being the center of attention.”
“In some sense, it forces us into the national discourse,” he added.
The eye-catching campaign is just the latest in a string of headline-grabbing appearances from the actress.
Her third season of Euphoria generated huge attention thanks to her raunchy scenes, while she has also been promoting her lingerie brand Syrn with a series of provocative shoots and adverts.
One recent Syrn campaign saw her posing topless, while she was also pictured in a sheer gown at a star-studded Armani Beauty dinner during the Venice Film Festival.
Her career has also undergone changes behind the scenes.
Reports have claimed her media mogul boyfriend Scooter Braun played a role in her decision to sign with Hollywood power player Kevin Huvane at CAA.
According to Puck News, Braun arranged dinner during the Venice Film Festival. Her career has also undergone changes behind the scenes. Reports have claimed her media mogul boyfriend Scooter Braun played a role in her decision to sign with Hollywood power player Kevin Huvane at CAA.
According to Puck News, Braun arranged dinner between Sydney and Huvane without her other management team knowing, with the meeting eventually leading to her signing with him.
The move came around the same time Sydney parted ways with ImPRint PR after a decade.
Meanwhile, her attempt to enter the Oscars conversation with boxing biopic Christy failed to make the expected impact after the film bombed at the box office.
But if there is one thing Sydney knows how to do, it is keeping people talking.
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