Michelle Visage is hosting the new YouTube series, set in TK Maxx where contestants have half an hour to craft a bespoke outfit on a budget
It’s the ultimate style showdown – £200, 30 minutes and one chance to create a truly iconic look.
TV personality Michelle Visage is hosting a new YouTube series where four stylists go head-to-head to create a fabulous head-to-toe outfit on a budget.
Contestants race through TK Maxx in search of iconic pieces, with some twists along the way, from unlocking extra budget to the chance to steal a rival’s fiercest find.
The challenges will be set by creators Nella Rose, Dagi Bee, Terrie McEvoy, Marysia Jeleniewska and Jordan Banjo, who then model the final looks.
At the end of each “Make It Iconic” episode the featured creator will judge who is best dressed, with the most successful stylist unveiled in an epic season finale.
“Big personalities, big style, and a side of competition are the hallmarks of a show I love. Hosting this new series with TK Maxx has really nailed that assignment,” Michelle said.
“I’ve always enjoyed fashion, hunting for amazing treasures that express who I am. Watching our four stylists go head-to-head on a style quest for iconic pieces, but without the big price tags (who doesn’t love a bargain?!), has been quite the watch.
“It’s been so much fun, and I can’t wait for the viewers to get in on the action. Trust me, you don’t want to miss it; those stylists had to work for their trophy!”
Michelle will be on hand to deliver tannoy takeovers, signature styling critiques and pep talks as contestants trawl through the rails.
Full episode on the brand’s YouTube channel from 25 th September, with more behind-the-scenes scoop and style secrets across Instagram, TikTok, and Pinterest.