‘This product has been incredibly healing for both my skin and my nervous system…it has given me my confidence back’
Cold sores can be incredibly uncomfortable and mortifying, with many sufferers finding they’re especially prone to outbreaks as the colder months arrive. But Amazon customers who’ve been tormented by frequent flare-ups have discovered a £9.95 miracle cure.
The LipQ Liquorice Lip Balm (30g) is a natural, intensely nourishing balm designed to keep breakouts, dryness, and irritation under control. Amongst its most devoted fans is 34 year old mum Georgia Ruth, who endured severe, recurring outbreaks for more than ten years .
“For me, cold sores disrupted every aspect of my life, ” Georgia revealed. “There’s such a stigma attached to them, and there’s simply no way to hide one successfully. Whenever I developed a cold sore, I would become incredibly anxious. There were times I didn’t want to go to work, didn’t want to see my husband or friends and would avoid social events altogether.”
READ MORE:
The emotional impact reached its worst point just before one of her most important life events. “One of the hardest moments came the night before my wedding when I developed a cold sore. I was absolutely devastated,” she remembered, reports Bristol Live.
“My husband was nothing but supportive and reassuring, but we couldn’t seal our vows with a proper deep kiss, and at the time that was genuinely heartbreaking.”
Following unsuccessful attempts with everything from doctor-prescribed antivirals to high-street treatments, Georgia eventually stumbled upon LipQ, which completely revolutionised her skincare regime. “I never imagined it would become my literal holy grail,” she revealed.
“I’ve now finished two tins and never intend to be without it. I keep one by my bedside and one in my car. The last cold sore I had was in October 2025, and incredibly, I haven’t had a single outbreak since. Unlike many products I’d tried before, LipQ Balm feels preventative rather than simply treating an outbreak once it’s already arrived.”
‘We couldn’t seal our vows with a proper deep kiss, and that was heartbreaking’
Real-world data supports the balm’s outstanding reputation: during trials with the Herpes Viruses Association, 83% of participants experienced faster healing times and nearly 50% fewer outbreaks. Association spokesperson Marian Nicholson validated the results, observing that the balm demonstrated a ‘marked reduction in severity and duration’ of flare-ups, prompting the organisation to officially endorse the treatment to its members.
Created in the UK without parabens or artificial fragrances, the LipQ Liquorice Lip Balm harnesses naturally active Glycyrrhizic acid (extracted from liquorice root) to calm delicate skin and provide natural UV protection. Intended for daily morning and evening application – with swift touch-ups during the day – it delivers an economical, soothing barrier for anyone hoping to remain outbreak-free this season.
For those battling dry lips, LookFantastic has the La Roche-Posay Cicaplast Baume Lips 7.5ml (£9). The formula functions as both a physical and biological protective treatment, crafted to visibly smooth and moisturise the lips.
Boots also stocks the Blistex Relief Cream Soothing Protective Lip Cream 5g (£3.50). According to its product description, it ‘can help to ease cold sores when symptoms first arise, relieving discomfort.’.
What are customers saying?
Going back to LipQ, Georgia Ruth certainly isn’t alone in singing the balm’s praises. On Amazon, the product has racked up an impressive 4.4-star rating from over 700 reviews.
One customer wrote: “Wow…it works. I put it on a tingling, painful cold sore; it kept it unnoticeable, and the cold sore went away in three days.” Another raved: “Miracle cure for cold sores, highly recommended. Purchased after reading liquorice is good for treating cold sores – amazed by the results!”.
“I’ve been prone to cold sores for years when I’m feeling run down or stressed-out and have always used Zovirax etc thinking that was the only answer… along with going into hiding for days due to unsightly cold sores. This cream has CHANGED MY LIFE.
“Cold sores are instantly reduced and gone in 48 hours. If applied at the first ‘tingle’, it can actually prevent cold sores from appearing.”
A third delighted buyer added: “Excellent, cleared cold sore within a week.” One shopper also pointed out: “It’s quite expensive for how small it is.”
Meanwhile, another user remarked: “This miracle balm has prevented the dreaded lip herpes when using every night before bed. My bedside essential.”
A final endorsement comes from Georgia Ruth: “Instead of constantly living in defence mode, I’ve finally been able to live in repair and prevention mode. That has been incredibly healing for both my skin and my nervous system. LipQ Balm has given me my confidence back.”
The LipQ Balm can be bought on Amazon.