Iceland has brought back its festive box packed full of Christmas dinner items, including a frozen, skin-on turkey breast joint and 16 pork, onion and sage stuffing balls
Hundreds queued at Iceland’s stores on launch day to secure their Christmas Dinner in a Box early, after last year’s range sold out.
Iceland has expanded the range this year, with three new Christmas additions to the range – beef, chicken, and gammon boxes.
And there’s been extra gravy added to ensure there’s plenty to go around.
The £30 box includes a frozen, skin-on turkey breast joint coated in cracked black pepper and dried parsley, alongside luxury beef-dripping roast potatoes.
There are honey-glazed parsnips coated in orange-blossom honey, plus Chantenay carrots with maple glaze and butter, as well as brussels sprouts in a herb glaze with smoked bacon.
For the trimmings, shoppers get 16 pork, onion and sage stuffing balls, as well as 12 pigs in blankets.
The festive favourite launched this week – still two months before Christmas – but that didn’t stop eager shoppers making a dash for stores, including one in Trafford, Manchester, where shoppers were lined up “hundreds deep”.
The box proved a huge hit last year and sold out in record time, prompting fans to get ahead with their Christmas shopping this time around.
Iceland is expecting strong demand over the next eight weeks as the craze for the Christmas Dinner in a Box continues.
But bosses said shoppers needn’t worry about missing out, as this year’s expanded range includes the return of the classic Turkey Christmas Dinner in a Box as well as three new additions, Beef, Chicken and Gammon options.
An Iceland spokesperson said: “We can hardly believe the response on the first day, the queue was out of the door.
“It’s clear shoppers have been eager to get their hands on the now famous Christmas Dinner in a Box.
“It was so popular last year that it seems people are determined not to miss out this time around.
“There’s more to come too, with additional boxes and new options arriving soon.”